Business & Management

World Scientist and University Rankings 2024

Mexico Scientists Business & Management / Marketing Rankings in Mexico 2024

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Total 163 scientist, 1 country, 59 institution
Gonzalo Maldonado Guzman
Gonzalo Maldonado Guzman
Universidad Autónoma de Aguascalientes
Universidad Autónoma de Aguascalientes
Business & Management / Marketing
Marketin
innovación
desarrollo sustentable
H-Index Rankings
University / Institution:
# 6
Country:
# 1,820
Region:
# 13,398
World:
# 295,710
H-Index
Total:
26
Last 6 Year:
21
Last 6 Year/Total:
0.808
i10 Index
Total:
57
Last 6 Year:
40
Last 6 Year/Total:
0.702
Citation
Total:
2,658
Last 6 Year:
1,940
Last 6 Year/Total:
0.730
Roberto Espinosa Fernandez
Roberto Espinosa Fernandez
Universidad de Guadalajara
Universidad de Guadalajara
Business & Management / Marketing
Marketing
Marketing Digital
Estrategia
Estrategia de Negocio
H-Index Rankings
University / Institution:
# 64
Country:
# 2,196
Region:
# 16,016
World:
# 334,384
H-Index
Total:
24
Last 6 Year:
21
Last 6 Year/Total:
0.875
i10 Index
Total:
38
Last 6 Year:
30
Last 6 Year/Total:
0.789
Citation
Total:
3,012
Last 6 Year:
1,908
Last 6 Year/Total:
0.633
Manuel Higinio Morales Garcia
Manuel Higinio Morales Garcia i
Universidad Juárez Autónoma de Tabasco
Universidad Juárez Autónoma de Tabasco
Business & Management / Marketing
marketing
H-Index Rankings
University / Institution:
# 10
Country:
# 2,664
Region:
# 19,325
World:
# 381,931
H-Index
Total:
22
Last 6 Year:
19
Last 6 Year/Total:
0.864
i10 Index
Total:
53
Last 6 Year:
29
Last 6 Year/Total:
0.547
Citation
Total:
2,885
Last 6 Year:
1,697
Last 6 Year/Total:
0.588
Jorge Vera Martínez
Jorge Vera Martínez
Tecnológico de Monterrey
Tecnológico de Monterrey
Business & Management / Marketing
Conscious marketing
Brand perceptions
Consumer involvement
Perceived value
Consumer-brand identification
H-Index Rankings
University / Institution:
# 106
Country:
# 2,959
Region:
# 21,392
World:
# 411,753
H-Index
Total:
21
Last 6 Year:
18
Last 6 Year/Total:
0.857
i10 Index
Total:
27
Last 6 Year:
24
Last 6 Year/Total:
0.889
Citation
Total:
1,702
Last 6 Year:
1,149
Last 6 Year/Total:
0.675
Felix Rogelio Flores
Felix Rogelio Flores
Universidad de Colima
Universidad de Colima
Business & Management / Marketing
Mercadotecnia
Agronegocios
Administración
H-Index Rankings
University / Institution:
# 24
Country:
# 3,500
Region:
# 24,958
World:
# 455,903
H-Index
Total:
20
Last 6 Year:
12
Last 6 Year/Total:
0.600
i10 Index
Total:
32
Last 6 Year:
15
Last 6 Year/Total:
0.469
Citation
Total:
3,284
Last 6 Year:
599
Last 6 Year/Total:
0.182
Alejandro Alvarado Herrera
Alejandro Alvarado Herrera
Tecnológico de Monterrey
Tecnológico de Monterrey
Business & Management / Marketing
Sustainable Marketing
Business and Society
Business Statistics
Scale Development
Tourist Behavior
H-Index Rankings
University / Institution:
# 161
Country:
# 4,580
Region:
# 31,739
World:
# 548,873
H-Index
Total:
17
Last 6 Year:
14
Last 6 Year/Total:
0.824
i10 Index
Total:
20
Last 6 Year:
15
Last 6 Year/Total:
0.750
Citation
Total:
2,117
Last 6 Year:
1,043
Last 6 Year/Total:
0.493
Edgar Centeno
Edgar Centeno
Tecnológico de Monterrey
Tecnológico de Monterrey
Business & Management / Marketing
Marketing
Brand Management
H-Index Rankings
University / Institution:
# 179
Country:
# 5,049
Region:
# 34,583
World:
# 584,823
H-Index
Total:
16
Last 6 Year:
14
Last 6 Year/Total:
0.875
i10 Index
Total:
18
Last 6 Year:
16
Last 6 Year/Total:
0.889
Citation
Total:
1,127
Last 6 Year:
763
Last 6 Year/Total:
0.677
Jose Alonzo Sahui Maldonado
Jose Alonzo Sahui Maldonado
Universidad Autónoma de Campeche
Universidad Autónoma de Campeche
Business & Management / Marketing
Mercadotecnia
Comportamiento organizacional
Pymes
H-Index Rankings
University / Institution:
# 12
Country:
# 5,063
Region:
# 34,706
World:
# 586,439
H-Index
Total:
16
Last 6 Year:
13
Last 6 Year/Total:
0.813
i10 Index
Total:
27
Last 6 Year:
15
Last 6 Year/Total:
0.556
Citation
Total:
1,536
Last 6 Year:
980
Last 6 Year/Total:
0.638
Lorena Carrete
Lorena Carrete
Tecnológico de Monterrey
Tecnológico de Monterrey
Business & Management / Marketing
Conscious marketing
consumer behavior
health branding
social marketing
green marketing
H-Index Rankings
University / Institution:
# 206
Country:
# 5,802
Region:
# 39,324
World:
# 641,901
H-Index
Total:
15
Last 6 Year:
11
Last 6 Year/Total:
0.733
i10 Index
Total:
17
Last 6 Year:
13
Last 6 Year/Total:
0.765
Citation
Total:
939
Last 6 Year:
656
Last 6 Year/Total:
0.699
Andrea Trujillo
Andrea Trujillo
Tecnológico de Monterrey
Tecnológico de Monterrey
Business & Management / Marketing
Mercadotecnia
H-Index Rankings
University / Institution:
# 215
Country:
# 6,224
Region:
# 41,933
World:
# 675,636
H-Index
Total:
14
Last 6 Year:
12
Last 6 Year/Total:
0.857
i10 Index
Total:
16
Last 6 Year:
13
Last 6 Year/Total:
0.813
Citation
Total:
1,012
Last 6 Year:
691
Last 6 Year/Total:
0.683
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Laura Estela Fischer De LA Vega
Laura Estela Fischer De LA Vega
Universidad Nacional Autónoma de México
Universidad Nacional Autónoma de México
Business & Management / Marketing
Mercadotecnia
H-Index Rankings
University / Institution:
# 1,446
Country:
# 6,266
Region:
# 42,191
World:
# 679,177
H-Index
Total:
14
Last 6 Year:
11
Last 6 Year/Total:
0.786
i10 Index
Total:
21
Last 6 Year:
13
Last 6 Year/Total:
0.619
Citation
Total:
4,155
Last 6 Year:
1,835
Last 6 Year/Total:
0.442
Bruce Mcwilliams
Bruce Mcwilliams
Instituto Tecnológico Autónomo de México
Instituto Tecnológico Autónomo de México
Business & Management / Marketing
Marketing
guarantees
diffusion
trade
H-Index Rankings
University / Institution:
# 34
Country:
# 7,187
Region:
# 47,948
World:
# 744,960
H-Index
Total:
13
Last 6 Year:
8
Last 6 Year/Total:
0.615
i10 Index
Total:
15
Last 6 Year:
8
Last 6 Year/Total:
0.533
Citation
Total:
1,087
Last 6 Year:
375
Last 6 Year/Total:
0.345
Nuria Peña
Nuria Peña
Universidad Tecnológica de San Juan del Río
Universidad Tecnológica de San Juan del Río
Business & Management / Marketing
Micro y pequeña empresa/ Mujeres empresarias/ Mercadotecnia
H-Index Rankings
University / Institution:
# 1
Country:
# 7,514
Region:
# 49,964
World:
# 775,657
H-Index
Total:
12
Last 6 Year:
10
Last 6 Year/Total:
0.833
i10 Index
Total:
15
Last 6 Year:
12
Last 6 Year/Total:
0.800
Citation
Total:
606
Last 6 Year:
414
Last 6 Year/Total:
0.683
Luz Imelda Capetillo Velazquez
Luz Imelda Capetillo Velazquez
Universidad Tecnológica de Salamanca
Universidad Tecnológica de Salamanca
Business & Management / Marketing
Administración
marketing
contabilidad
investigación
capital humano
H-Index Rankings
University / Institution:
# 3
Country:
# 7,805
Region:
# 51,717
World:
# 793,217
H-Index
Total:
12
Last 6 Year:
8
Last 6 Year/Total:
0.667
i10 Index
Total:
14
Last 6 Year:
5
Last 6 Year/Total:
0.357
Citation
Total:
808
Last 6 Year:
318
Last 6 Year/Total:
0.394
Dora Luz González-Bañales
Dora Luz González-Bañales
Instituto Tecnológico de Durango
Instituto Tecnológico de Durango
Business & Management / Marketing
User eXperience
Usability
Digital Marketing
Design Thinking
Information Technology
H-Index Rankings
University / Institution:
# 11
Country:
# 8,395
Region:
# 55,052
World:
# 840,138
H-Index
Total:
11
Last 6 Year:
8
Last 6 Year/Total:
0.727
i10 Index
Total:
14
Last 6 Year:
7
Last 6 Year/Total:
0.500
Citation
Total:
421
Last 6 Year:
255
Last 6 Year/Total:
0.606
Javier Eduardo Vega Martínez
Javier Eduardo Vega Martínez
Universidad Autónoma de Aguascalientes
Universidad Autónoma de Aguascalientes
Business & Management / Marketing
Management
business
marketing
negocios
estrategias
H-Index Rankings
University / Institution:
# 44
Country:
# 8,733
Region:
# 57,215
World:
# 863,370
H-Index
Total:
10
Last 6 Year:
10
Last 6 Year/Total:
1.000
i10 Index
Total:
11
Last 6 Year:
10
Last 6 Year/Total:
0.909
Citation
Total:
331
Last 6 Year:
295
Last 6 Year/Total:
0.891
Maria Merino
Maria Merino
Instituto Tecnológico Autónomo de México
Instituto Tecnológico Autónomo de México
Business & Management / Marketing
Marketing
H-Index Rankings
University / Institution:
# 47
Country:
# 9,056
Region:
# 58,673
World:
# 887,600
H-Index
Total:
10
Last 6 Year:
8
Last 6 Year/Total:
0.800
i10 Index
Total:
11
Last 6 Year:
6
Last 6 Year/Total:
0.545
Citation
Total:
1,576
Last 6 Year:
434
Last 6 Year/Total:
0.275
Lizbeth Salgado
Lizbeth Salgado
Universidad de Sonora
Universidad de Sonora
Business & Management / Marketing
Consumer Behavior
H-Index Rankings
University / Institution:
# 63
Country:
# 9,077
Region:
# 58,823
World:
# 888,989
H-Index
Total:
10
Last 6 Year:
8
Last 6 Year/Total:
0.800
i10 Index
Total:
11
Last 6 Year:
7
Last 6 Year/Total:
0.636
Citation
Total:
416
Last 6 Year:
276
Last 6 Year/Total:
0.663
Ma. Cruz Lozano Ramirez
Ma. Cruz Lozano Ramirez
Universidad Autónoma de Baja California
Universidad Autónoma de Baja California
Business & Management / Marketing
Gestión del conocimiento
Procesos de Aprendizaje
Mercadotecnia
H-Index Rankings
University / Institution:
# 254
Country:
# 9,709
Region:
# 62,113
World:
# 932,007
H-Index
Total:
9
Last 6 Year:
8
Last 6 Year/Total:
0.889
i10 Index
Total:
9
Last 6 Year:
8
Last 6 Year/Total:
0.889
Citation
Total:
2,080
Last 6 Year:
554
Last 6 Year/Total:
0.266
Hugo Antonius Hubertus Lamers
Hugo Antonius Hubertus Lamers
CGIAR: Consultative Group for International Agricultural Research
CGIAR: Consultative Group for International Agricultural Research
Business & Management / Marketing
Development Economics
Agriculture
Value Chain Development
Agricultural Biodiversity
Participatory Research
H-Index Rankings
University / Institution:
# 31
Country:
# 9,808
Region:
# 62,567
World:
# 938,796
H-Index
Total:
9
Last 6 Year:
8
Last 6 Year/Total:
0.889
i10 Index
Total:
9
Last 6 Year:
7
Last 6 Year/Total:
0.778
Citation
Total:
297
Last 6 Year:
183
Last 6 Year/Total:
0.616
Pável Reyes-Mercado
Pável Reyes-Mercado
Red de Universidades Anáhuac
Red de Universidades Anáhuac
Business & Management / Marketing
Marketing
Technology adoption
Connected consumer
H-Index Rankings
University / Institution:
# 29
Country:
# 9,961
Region:
# 63,157
World:
# 945,279
H-Index
Total:
9
Last 6 Year:
8
Last 6 Year/Total:
0.889
i10 Index
Total:
7
Last 6 Year:
7
Last 6 Year/Total:
1.000
Citation
Total:
344
Last 6 Year:
303
Last 6 Year/Total:
0.881
Karla Barajas-Portas
Karla Barajas-Portas
Red de Universidades Anáhuac
Red de Universidades Anáhuac
Business & Management / Marketing
Marketing
Social Media
Advertising
Branding
H-Index Rankings
University / Institution:
# 30
Country:
# 9,970
Region:
# 63,198
World:
# 945,756
H-Index
Total:
9
Last 6 Year:
8
Last 6 Year/Total:
0.889
i10 Index
Total:
7
Last 6 Year:
7
Last 6 Year/Total:
1.000
Citation
Total:
219
Last 6 Year:
203
Last 6 Year/Total:
0.927
Janet García González
Janet García González
Universidad Autónoma de Nuevo León
Universidad Autónoma de Nuevo León
Business & Management / Marketing
Comunicación y salud
políticas publicas
marketing social
comunicación digital
H-Index Rankings
University / Institution:
# 47
Country:
# 10,113
Region:
# 63,936
World:
# 953,782
H-Index
Total:
9
Last 6 Year:
7
Last 6 Year/Total:
0.778
i10 Index
Total:
8
Last 6 Year:
6
Last 6 Year/Total:
0.750
Citation
Total:
358
Last 6 Year:
302
Last 6 Year/Total:
0.844
Juan-Carlos Rojas
Juan-Carlos Rojas
Tecnológico de Monterrey
Tecnológico de Monterrey
Business & Management / Marketing
Diseño
Percepción
Neuromarketing
Neurodiseño
H-Index Rankings
University / Institution:
# 353
Country:
# 10,650
Region:
# 66,432
World:
# 985,659
H-Index
Total:
8
Last 6 Year:
8
Last 6 Year/Total:
1.000
i10 Index
Total:
7
Last 6 Year:
7
Last 6 Year/Total:
1.000
Citation
Total:
221
Last 6 Year:
198
Last 6 Year/Total:
0.896
Silvia Cacho-Elizondo
Silvia Cacho-Elizondo
IPADE Business School
IPADE Business School
Business & Management / Marketing
Marketing
Branding
Internet
CSR
Mobile Services
H-Index Rankings
University / Institution:
# 1
Country:
# 10,683
Region:
# 66,563
World:
# 987,846
H-Index
Total:
8
Last 6 Year:
8
Last 6 Year/Total:
1.000
i10 Index
Total:
6
Last 6 Year:
5
Last 6 Year/Total:
0.833
Citation
Total:
613
Last 6 Year:
467
Last 6 Year/Total:
0.762
Daniel Paredes Zempual
Daniel Paredes Zempual
Universidad Estatal de Sonora
Universidad Estatal de Sonora
Business & Management / Marketing
Habilidades directivas
Mercadotecnia
Recursos humanos y Administración
H-Index Rankings
University / Institution:
# 10
Country:
# 10,701
Region:
# 66,629
World:
# 989,009
H-Index
Total:
8
Last 6 Year:
8
Last 6 Year/Total:
1.000
i10 Index
Total:
6
Last 6 Year:
6
Last 6 Year/Total:
1.000
Citation
Total:
238
Last 6 Year:
199
Last 6 Year/Total:
0.836
Dorian Florea
Dorian Florea
Red de Universidades Anáhuac
Red de Universidades Anáhuac
Business & Management / Marketing
B2B marketing
branding
diffusion of innovation
H-Index Rankings
University / Institution:
# 40
Country:
# 10,860
Region:
# 67,282
World:
# 998,542
H-Index
Total:
8
Last 6 Year:
7
Last 6 Year/Total:
0.875
i10 Index
Total:
7
Last 6 Year:
5
Last 6 Year/Total:
0.714
Citation
Total:
527
Last 6 Year:
493
Last 6 Year/Total:
0.935
Irma Cristina Espitia Moreno
Irma Cristina Espitia Moreno
Universidad Michoacana de San Nicolás de Hidalgo
Universidad Michoacana de San Nicolás de Hidalgo
Business & Management / Marketing
Sustentabilidad
Mercadotecnia
Competitividad
H-Index Rankings
University / Institution:
# 169
Country:
# 10,949
Region:
# 67,626
World:
# 1,002,223
H-Index
Total:
8
Last 6 Year:
7
Last 6 Year/Total:
0.875
i10 Index
Total:
7
Last 6 Year:
4
Last 6 Year/Total:
0.571
Citation
Total:
203
Last 6 Year:
158
Last 6 Year/Total:
0.778
Ananya Rajagopal
Ananya Rajagopal
Red de Universidades Anáhuac
Red de Universidades Anáhuac
Business & Management / Marketing
Entrepreneurship
Marketing
H-Index Rankings
University / Institution:
# 42
Country:
# 11,021
Region:
# 67,913
World:
# 1,005,234
H-Index
Total:
8
Last 6 Year:
7
Last 6 Year/Total:
0.875
i10 Index
Total:
6
Last 6 Year:
3
Last 6 Year/Total:
0.500
Citation
Total:
190
Last 6 Year:
121
Last 6 Year/Total:
0.637
José Trinidad Marín Aguilar
José Trinidad Marín Aguilar
Universidad Autónoma de Aguascalientes
Universidad Autónoma de Aguascalientes
Business & Management / Marketing
City Brand
Marketing Experiencial
Marketing Sustentable
Orientación Ecológica del Consumidor
Actitud hacia la marca ciudad
H-Index Rankings
University / Institution:
# 67
Country:
# 11,545
Region:
# 70,526
World:
# 1,033,976
H-Index
Total:
7
Last 6 Year:
7
Last 6 Year/Total:
1.000
i10 Index
Total:
7
Last 6 Year:
6
Last 6 Year/Total:
0.857
Citation
Total:
259
Last 6 Year:
217
Last 6 Year/Total:
0.838
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Jannett Ayup
Jannett Ayup
Universidad Autónoma de Tamaulipas
Universidad Autónoma de Tamaulipas
Business & Management / Marketing
Markting
Business
Brand management
Franchise
Entrepreneurship
H-Index Rankings
University / Institution:
# 92
Country:
# 11,641
Region:
# 70,871
World:
# 1,040,174
H-Index
Total:
7
Last 6 Year:
7
Last 6 Year/Total:
1.000
i10 Index
Total:
6
Last 6 Year:
6
Last 6 Year/Total:
1.000
Citation
Total:
279
Last 6 Year:
173
Last 6 Year/Total:
0.620
Omaira Cecilia Martinez Moreno
Omaira Cecilia Martinez Moreno
Universidad Autónoma de Baja California
Universidad Autónoma de Baja California
Business & Management / Marketing
Gestión turística
Mercadotecnia
Planeación Estratégica
Gestión Empresarial
H-Index Rankings
University / Institution:
# 333
Country:
# 12,077
Region:
# 72,528
World:
# 1,062,653
H-Index
Total:
7
Last 6 Year:
6
Last 6 Year/Total:
0.857
i10 Index
Total:
6
Last 6 Year:
3
Last 6 Year/Total:
0.500
Citation
Total:
171
Last 6 Year:
106
Last 6 Year/Total:
0.620
Catalina Velez-Argumedo
Catalina Velez-Argumedo
Universidad de Monterrey
Universidad de Monterrey
Business & Management / Marketing
Food
Innovation
R&D
Nutrition
Marketing
H-Index Rankings
University / Institution:
# 49
Country:
# 12,117
Region:
# 72,664
World:
# 1,064,004
H-Index
Total:
7
Last 6 Year:
6
Last 6 Year/Total:
0.857
i10 Index
Total:
5
Last 6 Year:
4
Last 6 Year/Total:
0.800
Citation
Total:
685
Last 6 Year:
669
Last 6 Year/Total:
0.977
Martha Rivera Pesquera
Martha Rivera Pesquera
IPADE Business School
IPADE Business School
Business & Management / Marketing
Marketing
Sales Force Managment
H-Index Rankings
University / Institution:
# 2
Country:
# 12,118
Region:
# 72,668
World:
# 1,064,083
H-Index
Total:
7
Last 6 Year:
6
Last 6 Year/Total:
0.857
i10 Index
Total:
5
Last 6 Year:
4
Last 6 Year/Total:
0.800
Citation
Total:
557
Last 6 Year:
312
Last 6 Year/Total:
0.560
Juana Patricia Muñoz-Chávez
Juana Patricia Muñoz-Chávez
Universidad Tecnológica de la Zona Metropolitana del Valle de México
Universidad Tecnológica de la Zona Metropolitana del Valle de México
Business & Management / Marketing
Organizational Behavior
Strategy
Organizations
Marketing
Higher Education
H-Index Rankings
University / Institution:
# 3
Country:
# 12,209
Region:
# 72,995
World:
# 1,067,126
H-Index
Total:
7
Last 6 Year:
6
Last 6 Year/Total:
0.857
i10 Index
Total:
5
Last 6 Year:
5
Last 6 Year/Total:
1.000
Citation
Total:
141
Last 6 Year:
132
Last 6 Year/Total:
0.936
Bernabe Flores Lara
Bernabe Flores Lara
Universidad Tecnológica de la Huasteca Hidalguense
Universidad Tecnológica de la Huasteca Hidalguense
Business & Management / Marketing
desarrollo. administración. mercados de proximidad. desarrollo endógeno. mercadotecnia
H-Index Rankings
University / Institution:
# 2
Country:
# 12,332
Region:
# 73,471
World:
# 1,071,177
H-Index
Total:
7
Last 6 Year:
6
Last 6 Year/Total:
0.857
i10 Index
Total:
2
Last 6 Year:
0
Last 6 Year/Total:
0.000
Citation
Total:
112
Last 6 Year:
87
Last 6 Year/Total:
0.777
Alicia Del Socorro De La Peña De León
Alicia Del Socorro De La Peña De León
Universidad Autónoma de Coahuila
Universidad Autónoma de Coahuila
Business & Management / Marketing
Conducta del Consumidor
Marketing
Responsabilidad Social Empresarial
H-Index Rankings
University / Institution:
# 144
Country:
# 12,929
Region:
# 76,116
World:
# 1,101,764
H-Index
Total:
6
Last 6 Year:
6
Last 6 Year/Total:
1.000
i10 Index
Total:
5
Last 6 Year:
5
Last 6 Year/Total:
1.000
Citation
Total:
183
Last 6 Year:
149
Last 6 Year/Total:
0.814
Jessica Müller Pérez
Jessica Müller Pérez
Universidad Popular Autónoma del Estado de Puebla
Universidad Popular Autónoma del Estado de Puebla
Business & Management / Marketing
Purchase intention
Green Marketing
Digital Marketing
H-Index Rankings
University / Institution:
# 28
Country:
# 13,022
Region:
# 76,374
World:
# 1,105,182
H-Index
Total:
6
Last 6 Year:
6
Last 6 Year/Total:
1.000
i10 Index
Total:
5
Last 6 Year:
5
Last 6 Year/Total:
1.000
Citation
Total:
123
Last 6 Year:
123
Last 6 Year/Total:
1.000
José T. Olague
José T. Olague
Universidad Autónoma de Baja California
Universidad Autónoma de Baja California
Business & Management / Marketing
comportamiento del consumidor
marketing
turismo
ecuaciones estructurales
H-Index Rankings
University / Institution:
# 353
Country:
# 13,462
Region:
# 77,927
World:
# 1,126,156
H-Index
Total:
6
Last 6 Year:
5
Last 6 Year/Total:
0.833
i10 Index
Total:
5
Last 6 Year:
4
Last 6 Year/Total:
0.800
Citation
Total:
211
Last 6 Year:
164
Last 6 Year/Total:
0.777
Juan Antonio Vargas Barraza
Juan Antonio Vargas Barraza
Universidad de Guadalajara
Universidad de Guadalajara
Business & Management / Marketing
cultural differences
international marketing
subcultures
urban tribes
e-marketing
H-Index Rankings
University / Institution:
# 432
Country:
# 13,477
Region:
# 77,978
World:
# 1,126,512
H-Index
Total:
6
Last 6 Year:
5
Last 6 Year/Total:
0.833
i10 Index
Total:
5
Last 6 Year:
3
Last 6 Year/Total:
0.600
Citation
Total:
189
Last 6 Year:
131
Last 6 Year/Total:
0.693
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Eva Guerra
Eva Guerra
Tecnológico de Monterrey
Tecnológico de Monterrey
Business & Management / Marketing
Organizational Behavior
Marketing
H-Index Rankings
University / Institution:
# 453
Country:
# 13,801
Region:
# 79,261
World:
# 1,136,716
H-Index
Total:
6
Last 6 Year:
5
Last 6 Year/Total:
0.833
i10 Index
Total:
3
Last 6 Year:
3
Last 6 Year/Total:
1.000
Citation
Total:
94
Last 6 Year:
88
Last 6 Year/Total:
0.936
Abraham Espejo-Martínez
Abraham Espejo-Martínez
Universidad Autónoma Benito Juárez de Oaxaca
Universidad Autónoma Benito Juárez de Oaxaca
Business & Management / Marketing
Administration
Marketing
Social Responsability
H-Index Rankings
University / Institution:
# 25
Country:
# 14,252
Region:
# 81,183
World:
# 1,151,571
H-Index
Total:
6
Last 6 Year:
3
Last 6 Year/Total:
0.500
i10 Index
Total:
3
Last 6 Year:
1
Last 6 Year/Total:
0.333
Citation
Total:
150
Last 6 Year:
22
Last 6 Year/Total:
0.147
Fernando Medina-Blum
Fernando Medina-Blum
Universidad Autónoma de Campeche
Universidad Autónoma de Campeche
Business & Management / Marketing
Mipymes
Administración
Mercadotecnia
Ventas
Responsabilidad Social
H-Index Rankings
University / Institution:
# 71
Country:
# 14,519
Region:
# 82,206
World:
# 1,166,233
H-Index
Total:
5
Last 6 Year:
5
Last 6 Year/Total:
1.000
i10 Index
Total:
4
Last 6 Year:
4
Last 6 Year/Total:
1.000
Citation
Total:
158
Last 6 Year:
149
Last 6 Year/Total:
0.943
María Lucila Osorio Andrade
María Lucila Osorio Andrade
Tecnológico de Monterrey
Tecnológico de Monterrey
Business & Management / Marketing
Brand Management
Retail
Frontline employees
H-Index Rankings
University / Institution:
# 478
Country:
# 14,780
Region:
# 83,082
World:
# 1,177,582
H-Index
Total:
5
Last 6 Year:
5
Last 6 Year/Total:
1.000
i10 Index
Total:
3
Last 6 Year:
3
Last 6 Year/Total:
1.000
Citation
Total:
112
Last 6 Year:
112
Last 6 Year/Total:
1.000
Patricia Ramos Rubio
Patricia Ramos Rubio
Universidad Autónoma de Ciudad Juárez
Universidad Autónoma de Ciudad Juárez
Business & Management / Marketing
Marketing
Responsabilidad Social
Administración
H-Index Rankings
University / Institution:
# 149
Country:
# 14,825
Region:
# 83,237
World:
# 1,179,404
H-Index
Total:
5
Last 6 Year:
5
Last 6 Year/Total:
1.000
i10 Index
Total:
3
Last 6 Year:
3
Last 6 Year/Total:
1.000
Citation
Total:
94
Last 6 Year:
93
Last 6 Year/Total:
0.989
Juana Maria Saucedo Soto
Juana Maria Saucedo Soto
Universidad Autónoma de Coahuila
Universidad Autónoma de Coahuila
Business & Management / Marketing
Mercadotecnia
Comportamiento del consumidor y Consumo responsable
H-Index Rankings
University / Institution:
# 183
Country:
# 14,876
Region:
# 83,368
World:
# 1,180,969
H-Index
Total:
5
Last 6 Year:
5
Last 6 Year/Total:
1.000
i10 Index
Total:
3
Last 6 Year:
3
Last 6 Year/Total:
1.000
Citation
Total:
83
Last 6 Year:
75
Last 6 Year/Total:
0.904
Juan Gabriel Figueroa Velázquez
Juan Gabriel Figueroa Velázquez
Universidad Autónoma del Estado de Hidalgo
Universidad Autónoma del Estado de Hidalgo
Business & Management / Marketing
Planeación estratégica
mercadotecnia
competitividad
lealtad
H-Index Rankings
University / Institution:
# 216
Country:
# 15,377
Region:
# 85,214
World:
# 1,201,669
H-Index
Total:
5
Last 6 Year:
4
Last 6 Year/Total:
0.800
i10 Index
Total:
4
Last 6 Year:
2
Last 6 Year/Total:
0.500
Citation
Total:
89
Last 6 Year:
76
Last 6 Year/Total:
0.854
Jorge Pelayo-Maciel
Jorge Pelayo-Maciel
Universidad de Guadalajara
Universidad de Guadalajara
Business & Management / Marketing
Corporate Governance
Business Group
Marketing
H-Index Rankings
University / Institution:
# 522
Country:
# 15,479
Region:
# 85,582
World:
# 1,204,663
H-Index
Total:
5
Last 6 Year:
4
Last 6 Year/Total:
0.800
i10 Index
Total:
3
Last 6 Year:
3
Last 6 Year/Total:
1.000
Citation
Total:
110
Last 6 Year:
86
Last 6 Year/Total:
0.782
Ruth Josefina Alcántara-Hernández|RJA Hernández, Alcántara Ruth J
Ruth Josefina Alcántara-Hernández|RJA Hernández, Alcántara Ruth J
Universidad Autónoma del Estado de Hidalgo
Universidad Autónoma del Estado de Hidalgo
Business & Management / Marketing
Marketing
Comunicación
Comunicación Política
Comportamiento del Consumidor
Investigación de Mercados
H-Index Rankings
University / Institution:
# 219
Country:
# 15,554
Region:
# 85,882
World:
# 1,206,756
H-Index
Total:
5
Last 6 Year:
4
Last 6 Year/Total:
0.800
i10 Index
Total:
3
Last 6 Year:
1
Last 6 Year/Total:
0.333
Citation
Total:
77
Last 6 Year:
50
Last 6 Year/Total:
0.649
Marcos Pérez Mendoza
Marcos Pérez Mendoza
Universidad Juárez Autónoma de Tabasco
Universidad Juárez Autónoma de Tabasco
Business & Management / Marketing
Mercadotecnia
Internacionalización
Comercio Internacional
Adquisiciones y Abastecimientos.
H-Index Rankings
University / Institution:
# 142
Country:
# 15,610
Region:
# 86,062
World:
# 1,207,826
H-Index
Total:
5
Last 6 Year:
4
Last 6 Year/Total:
0.800
i10 Index
Total:
3
Last 6 Year:
1
Last 6 Year/Total:
0.333
Citation
Total:
58
Last 6 Year:
43
Last 6 Year/Total:
0.741
AD Scientific Index - World Scientists Rankings - 2024 H INDEX i10 INDEX CITATION
University /
Institution 		Country Region World Name Country University / Institution Subject Total Last 6 year Last 6 year/total Total Last 6 year Last 6 year/total Total Last 6 year Last 6 year/total
6 1,820 13,398 295,710
Gonzalo Maldonado GuzmanGonzalo Maldonado Guzman
Mexico Universidad Autónoma de Aguascalientes Universidad Autónoma de Aguascalientes Business & Management / Marketing

Marketin | innovación | desarrollo sustentable |

26 21 0.808 57 40 0.702 2,658 1,940 0.730
64 2,196 16,016 334,384
Roberto Espinosa FernandezRoberto Espinosa Fernandez
Mexico Universidad de Guadalajara Universidad de Guadalajara Business & Management / Marketing

Marketing | Marketing Digital | Estrategia | Estrategia de Negocio |

24 21 0.875 38 30 0.789 3,012 1,908 0.633
10 2,664 19,325 381,931
Manuel Higinio Morales GarciaManuel Higinio Morales Garcia i
Mexico Universidad Juárez Autónoma de Tabasco Universidad Juárez Autónoma de Tabasco Business & Management / Marketing

marketing |

22 19 0.864 53 29 0.547 2,885 1,697 0.588
106 2,959 21,392 411,753
Jorge Vera MartínezJorge Vera Martínez
Mexico Tecnológico de Monterrey Tecnológico de Monterrey Business & Management / Marketing

Conscious marketing | Brand perceptions | Consumer involvement | Perceived value | Consumer-brand identification |

21 18 0.857 27 24 0.889 1,702 1,149 0.675
24 3,500 24,958 455,903
Felix Rogelio FloresFelix Rogelio Flores
Mexico Universidad de Colima Universidad de Colima Business & Management / Marketing

Mercadotecnia | Agronegocios | Administración |

20 12 0.600 32 15 0.469 3,284 599 0.182
161 4,580 31,739 548,873
Alejandro Alvarado HerreraAlejandro Alvarado Herrera
Mexico Tecnológico de Monterrey Tecnológico de Monterrey Business & Management / Marketing

Sustainable Marketing | Business and Society | Business Statistics | Scale Development | Tourist Behavior |

17 14 0.824 20 15 0.750 2,117 1,043 0.493
179 5,049 34,583 584,823
Edgar CentenoEdgar Centeno
Mexico Tecnológico de Monterrey Tecnológico de Monterrey Business & Management / Marketing

Marketing | Brand Management |

16 14 0.875 18 16 0.889 1,127 763 0.677
12 5,063 34,706 586,439
Jose Alonzo Sahui MaldonadoJose Alonzo Sahui Maldonado
Mexico Universidad Autónoma de Campeche Universidad Autónoma de Campeche Business & Management / Marketing

Mercadotecnia | Comportamiento organizacional | Pymes |

16 13 0.813 27 15 0.556 1,536 980 0.638
206 5,802 39,324 641,901
Lorena CarreteLorena Carrete
Mexico Tecnológico de Monterrey Tecnológico de Monterrey Business & Management / Marketing

Conscious marketing | consumer behavior | health branding | social marketing | green marketing |

15 11 0.733 17 13 0.765 939 656 0.699
215 6,224 41,933 675,636
Andrea TrujilloAndrea Trujillo
Mexico Tecnológico de Monterrey Tecnológico de Monterrey Business & Management / Marketing

Mercadotecnia |

14 12 0.857 16 13 0.813 1,012 691 0.683
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1,446 6,266 42,191 679,177
Laura Estela Fischer De LA VegaLaura Estela Fischer De LA Vega
Mexico Universidad Nacional Autónoma de México Universidad Nacional Autónoma de México Business & Management / Marketing

Mercadotecnia |

14 11 0.786 21 13 0.619 4,155 1,835 0.442
34 7,187 47,948 744,960
Bruce McwilliamsBruce Mcwilliams
Mexico Instituto Tecnológico Autónomo de México Instituto Tecnológico Autónomo de México Business & Management / Marketing

Marketing | guarantees | diffusion | trade |

13 8 0.615 15 8 0.533 1,087 375 0.345
1 7,514 49,964 775,657
Nuria PeñaNuria Peña
Mexico Universidad Tecnológica de San Juan del Río Universidad Tecnológica de San Juan del Río Business & Management / Marketing

Micro y pequeña empresa/ Mujeres empresarias/ Mercadotecnia |

12 10 0.833 15 12 0.800 606 414 0.683
3 7,805 51,717 793,217
Luz Imelda Capetillo VelazquezLuz Imelda Capetillo Velazquez
Mexico Universidad Tecnológica de Salamanca Universidad Tecnológica de Salamanca Business & Management / Marketing

Administración | marketing | contabilidad | investigación | capital humano |

12 8 0.667 14 5 0.357 808 318 0.394
11 8,395 55,052 840,138
Dora Luz González-BañalesDora Luz González-Bañales
Mexico Instituto Tecnológico de Durango Instituto Tecnológico de Durango Business & Management / Marketing

User eXperience | Usability | Digital Marketing | Design Thinking | Information Technology |

11 8 0.727 14 7 0.500 421 255 0.606
44 8,733 57,215 863,370
Javier Eduardo Vega MartínezJavier Eduardo Vega Martínez
Mexico Universidad Autónoma de Aguascalientes Universidad Autónoma de Aguascalientes Business & Management / Marketing

Management | business | marketing | negocios | estrategias |

10 10 1.000 11 10 0.909 331 295 0.891
47 9,056 58,673 887,600
Maria MerinoMaria Merino
Mexico Instituto Tecnológico Autónomo de México Instituto Tecnológico Autónomo de México Business & Management / Marketing

Marketing |

10 8 0.800 11 6 0.545 1,576 434 0.275
63 9,077 58,823 888,989
Lizbeth SalgadoLizbeth Salgado
Mexico Universidad de Sonora Universidad de Sonora Business & Management / Marketing

Consumer Behavior |

10 8 0.800 11 7 0.636 416 276 0.663
254 9,709 62,113 932,007
Ma. Cruz Lozano RamirezMa. Cruz Lozano Ramirez
Mexico Universidad Autónoma de Baja California Universidad Autónoma de Baja California Business & Management / Marketing

Gestión del conocimiento | Procesos de Aprendizaje | Mercadotecnia |

9 8 0.889 9 8 0.889 2,080 554 0.266
31 9,808 62,567 938,796
Hugo Antonius Hubertus LamersHugo Antonius Hubertus Lamers
Mexico CGIAR: Consultative Group for International Agricultural Research CGIAR: Consultative Group for International Agricultural Research Business & Management / Marketing

Development Economics | Agriculture | Value Chain Development | Agricultural Biodiversity | Participatory Research |

9 8 0.889 9 7 0.778 297 183 0.616
29 9,961 63,157 945,279
Pável Reyes-MercadoPável Reyes-Mercado
Mexico Red de Universidades Anáhuac Red de Universidades Anáhuac Business & Management / Marketing

Marketing | Technology adoption | Connected consumer |

9 8 0.889 7 7 1.000 344 303 0.881
30 9,970 63,198 945,756
Karla Barajas-PortasKarla Barajas-Portas
Mexico Red de Universidades Anáhuac Red de Universidades Anáhuac Business & Management / Marketing

Marketing | Social Media | Advertising | Branding |

9 8 0.889 7 7 1.000 219 203 0.927
47 10,113 63,936 953,782
Janet García GonzálezJanet García González
Mexico Universidad Autónoma de Nuevo León Universidad Autónoma de Nuevo León Business & Management / Marketing

Comunicación y salud | políticas publicas | marketing social | comunicación digital |

9 7 0.778 8 6 0.750 358 302 0.844
353 10,650 66,432 985,659
Juan-Carlos RojasJuan-Carlos Rojas
Mexico Tecnológico de Monterrey Tecnológico de Monterrey Business & Management / Marketing

Diseño | Percepción | Neuromarketing | Neurodiseño |

8 8 1.000 7 7 1.000 221 198 0.896
1 10,683 66,563 987,846
Silvia Cacho-ElizondoSilvia Cacho-Elizondo
Mexico IPADE Business School IPADE Business School Business & Management / Marketing

Marketing | Branding | Internet | CSR | Mobile Services |

8 8 1.000 6 5 0.833 613 467 0.762
10 10,701 66,629 989,009
Daniel Paredes ZempualDaniel Paredes Zempual
Mexico Universidad Estatal de Sonora Universidad Estatal de Sonora Business & Management / Marketing

Habilidades directivas | Mercadotecnia | Recursos humanos y Administración |

8 8 1.000 6 6 1.000 238 199 0.836
40 10,860 67,282 998,542
Dorian FloreaDorian Florea
Mexico Red de Universidades Anáhuac Red de Universidades Anáhuac Business & Management / Marketing

B2B marketing | branding | diffusion of innovation |

8 7 0.875 7 5 0.714 527 493 0.935
169 10,949 67,626 1,002,223
Irma Cristina Espitia MorenoIrma Cristina Espitia Moreno
Mexico Universidad Michoacana de San Nicolás de Hidalgo Universidad Michoacana de San Nicolás de Hidalgo Business & Management / Marketing

Sustentabilidad | Mercadotecnia | Competitividad |

8 7 0.875 7 4 0.571 203 158 0.778
42 11,021 67,913 1,005,234
Ananya RajagopalAnanya Rajagopal
Mexico Red de Universidades Anáhuac Red de Universidades Anáhuac Business & Management / Marketing

Entrepreneurship | Marketing |

8 7 0.875 6 3 0.500 190 121 0.637
67 11,545 70,526 1,033,976
José Trinidad Marín AguilarJosé Trinidad Marín Aguilar
Mexico Universidad Autónoma de Aguascalientes Universidad Autónoma de Aguascalientes Business & Management / Marketing

City Brand | Marketing Experiencial | Marketing Sustentable | Orientación Ecológica del Consumidor | Actitud hacia la marca ciudad |

7 7 1.000 7 6 0.857 259 217 0.838
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92 11,641 70,871 1,040,174
Jannett AyupJannett Ayup
Mexico Universidad Autónoma de Tamaulipas Universidad Autónoma de Tamaulipas Business & Management / Marketing

Markting | Business | Brand management | Franchise | Entrepreneurship |

7 7 1.000 6 6 1.000 279 173 0.620
333 12,077 72,528 1,062,653
Omaira Cecilia Martinez MorenoOmaira Cecilia Martinez Moreno
Mexico Universidad Autónoma de Baja California Universidad Autónoma de Baja California Business & Management / Marketing

Gestión turística | Mercadotecnia | Planeación Estratégica | Gestión Empresarial |

7 6 0.857 6 3 0.500 171 106 0.620
49 12,117 72,664 1,064,004
Catalina Velez-ArgumedoCatalina Velez-Argumedo
Mexico Universidad de Monterrey Universidad de Monterrey Business & Management / Marketing

Food | Innovation | R&D | Nutrition | Marketing |

7 6 0.857 5 4 0.800 685 669 0.977
2 12,118 72,668 1,064,083
Martha Rivera PesqueraMartha Rivera Pesquera
Mexico IPADE Business School IPADE Business School Business & Management / Marketing

Marketing | Sales Force Managment |

7 6 0.857 5 4 0.800 557 312 0.560
3 12,209 72,995 1,067,126
Juana Patricia Muñoz-ChávezJuana Patricia Muñoz-Chávez
Mexico Universidad Tecnológica de la Zona Metropolitana del Valle de México Universidad Tecnológica de la Zona Metropolitana del Valle de México Business & Management / Marketing

Organizational Behavior | Strategy | Organizations | Marketing | Higher Education |

7 6 0.857 5 5 1.000 141 132 0.936
2 12,332 73,471 1,071,177
Bernabe Flores LaraBernabe Flores Lara
Mexico Universidad Tecnológica de la Huasteca Hidalguense Universidad Tecnológica de la Huasteca Hidalguense Business & Management / Marketing

desarrollo. administración. mercados de proximidad. desarrollo endógeno. mercadotecnia |

7 6 0.857 2 0 0.000 112 87 0.777
144 12,929 76,116 1,101,764
Alicia Del Socorro De La Peña De LeónAlicia Del Socorro De La Peña De León
Mexico Universidad Autónoma de Coahuila Universidad Autónoma de Coahuila Business & Management / Marketing

Conducta del Consumidor | Marketing | Responsabilidad Social Empresarial |

6 6 1.000 5 5 1.000 183 149 0.814
28 13,022 76,374 1,105,182
Jessica Müller PérezJessica Müller Pérez
Mexico Universidad Popular Autónoma del Estado de Puebla Universidad Popular Autónoma del Estado de Puebla Business & Management / Marketing

Purchase intention | Green Marketing | Digital Marketing |

6 6 1.000 5 5 1.000 123 123 1.000
353 13,462 77,927 1,126,156
José T. OlagueJosé T. Olague
Mexico Universidad Autónoma de Baja California Universidad Autónoma de Baja California Business & Management / Marketing

comportamiento del consumidor | marketing | turismo | ecuaciones estructurales |

6 5 0.833 5 4 0.800 211 164 0.777
432 13,477 77,978 1,126,512
Juan Antonio Vargas BarrazaJuan Antonio Vargas Barraza
Mexico Universidad de Guadalajara Universidad de Guadalajara Business & Management / Marketing

cultural differences | international marketing | subcultures | urban tribes | e-marketing |

6 5 0.833 5 3 0.600 189 131 0.693
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453 13,801 79,261 1,136,716
Eva GuerraEva Guerra
Mexico Tecnológico de Monterrey Tecnológico de Monterrey Business & Management / Marketing

Organizational Behavior | Marketing |

6 5 0.833 3 3 1.000 94 88 0.936
25 14,252 81,183 1,151,571
Abraham Espejo-MartínezAbraham Espejo-Martínez
Mexico Universidad Autónoma Benito Juárez de Oaxaca Universidad Autónoma Benito Juárez de Oaxaca Business & Management / Marketing

Administration | Marketing | Social Responsability |

6 3 0.500 3 1 0.333 150 22 0.147
71 14,519 82,206 1,166,233
Fernando Medina-BlumFernando Medina-Blum
Mexico Universidad Autónoma de Campeche Universidad Autónoma de Campeche Business & Management / Marketing

Mipymes | Administración | Mercadotecnia | Ventas | Responsabilidad Social |

5 5 1.000 4 4 1.000 158 149 0.943
478 14,780 83,082 1,177,582
María Lucila Osorio AndradeMaría Lucila Osorio Andrade
Mexico Tecnológico de Monterrey Tecnológico de Monterrey Business & Management / Marketing

Brand Management | Retail | Frontline employees |

5 5 1.000 3 3 1.000 112 112 1.000
149 14,825 83,237 1,179,404
Patricia Ramos RubioPatricia Ramos Rubio
Mexico Universidad Autónoma de Ciudad Juárez Universidad Autónoma de Ciudad Juárez Business & Management / Marketing

Marketing | Responsabilidad Social | Administración |

5 5 1.000 3 3 1.000 94 93 0.989
183 14,876 83,368 1,180,969
Juana Maria Saucedo SotoJuana Maria Saucedo Soto
Mexico Universidad Autónoma de Coahuila Universidad Autónoma de Coahuila Business & Management / Marketing

Mercadotecnia | Comportamiento del consumidor y Consumo responsable |

5 5 1.000 3 3 1.000 83 75 0.904
216 15,377 85,214 1,201,669
Juan Gabriel Figueroa VelázquezJuan Gabriel Figueroa Velázquez
Mexico Universidad Autónoma del Estado de Hidalgo Universidad Autónoma del Estado de Hidalgo Business & Management / Marketing

Planeación estratégica | mercadotecnia | competitividad | lealtad |

5 4 0.800 4 2 0.500 89 76 0.854
522 15,479 85,582 1,204,663
Jorge Pelayo-MacielJorge Pelayo-Maciel
Mexico Universidad de Guadalajara Universidad de Guadalajara Business & Management / Marketing

Corporate Governance | Business Group | Marketing |

5 4 0.800 3 3 1.000 110 86 0.782
219 15,554 85,882 1,206,756
Ruth Josefina Alcántara-Hernández|RJA Hernández, Alcántara Ruth JRuth Josefina Alcántara-Hernández|RJA Hernández, Alcántara Ruth J
Mexico Universidad Autónoma del Estado de Hidalgo Universidad Autónoma del Estado de Hidalgo Business & Management / Marketing

Marketing | Comunicación | Comunicación Política | Comportamiento del Consumidor | Investigación de Mercados |

5 4 0.800 3 1 0.333 77 50 0.649
142 15,610 86,062 1,207,826
Marcos Pérez MendozaMarcos Pérez Mendoza
Mexico Universidad Juárez Autónoma de Tabasco Universidad Juárez Autónoma de Tabasco Business & Management / Marketing

Mercadotecnia | Internacionalización | Comercio Internacional | Adquisiciones y Abastecimientos. |

5 4 0.800 3 1 0.333 58 43 0.741