Citation Rankings
Highly Cited Researchers
University of Economics Varna Highly Cited Researchers Citation Rankings 2025
Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :1
Marketing
Branding
CRM
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
428
233
0.544
* Total Citation Counts Rankings
Ranking Based On Selection :2
Marketing Communications
Marketing Research
International Marketing
Digital Marketing
Global Branding
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
315
242
0.768
* Total Citation Counts Rankings
Ranking Based On Selection :3
consumer behavior
marketing research
marketing
sustainability marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
296
98
0.331
* Total Citation Counts Rankings
Ranking Based On Selection :4
Strategic Management
Public Services Management
Health Care Management
Crisis Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
147
75
0.510
* Total Citation Counts Rankings
Ranking Based On Selection :5
Теория на управлението
Социална отговорност на бизнеса
Устойчиво ра
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
91
73
0.802
* Total Citation Counts Rankings
Ranking Based On Selection :6
информационни системи
бизнес моделиране
бизнес софтуер
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
85
58
0.682
* Total Citation Counts Rankings
Ranking Based On Selection :7
CRM
Marketing Management
Brand Management
Customer satisfaction and loyalty
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70
47
0.671
* Total Citation Counts Rankings
Ranking Based On Selection :8
оценяване на недвижими имоти
бизнес оценяване
управление на недвижимата собственост
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
33
24
0.727
* Total Citation Counts Rankings
Ranking Based On Selection :9
Human Resources
Labor relations
Management of construction enterprise
Green building
Sustainable development and constructio
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30
24
0.800
* Total Citation Counts Rankings
Ranking Based On Selection :10
Human Resource Management
Еmployment
Social Policy
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
27
26
0.963
* Total Citation Counts Rankings
Ranking Based On Selection :11
Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24
23
0.958
* Total Citation Counts Rankings
Ranking Based On Selection :12
Marketing
Human Resource Management
Talent Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23
21
0.913
* Total Citation Counts Rankings
Ranking Based On Selection :13
management
organizational agility
firm's competitiveness
organizational change
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21
11
0.524
* Total Citation Counts Rankings
Ranking Based On Selection :14
Marketing
Costumer equity
Ecomomics
Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21
9
0.429
* Total Citation Counts Rankings
Ranking Based On Selection :15
Marketing Management
Customer Portfolio Management
CRM
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19
13
0.684
* Total Citation Counts Rankings
Ranking Based On Selection :16
сегментиране в бизнес пазари
критерии за сегментиране
устойчиво раз
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12
12
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :17
Dynamic Capabilities
Entrepreneurship
Small Business Management
Organisation Theory
Business Development
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12
11
0.917
* Total Citation Counts Rankings
Ranking Based On Selection :18
Human resource management
Organizational behavior
Organizational culture
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9
9
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :19
Marketing
Place marketing
Research
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :20
Бизнес комуникации
Мениджмънт на знанието
Управление на човешките р
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
* Total Citation Counts Rankings
Rankings
964,173
1,041
6
Ranking Based On Selection: 1
Vladimir Zhechev
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
428
233
0.544
* Total Citation Counts Rankings
Rankings
1,085,025
1,374
12
Ranking Based On Selection: 2
Bistra Vassileva
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
315
242
0.768
Marketing Communications
Marketing Research
International Marketing
Digital Marketing
Global Branding
* Total Citation Counts Rankings
Rankings
1,110,518
1,446
13
Ranking Based On Selection: 3
Maria Kehayova-Stoycheva
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
296
98
0.331
consumer behavior
marketing research
marketing
sustainability marketing
* Total Citation Counts Rankings
Rankings
1,402,555
2,294
33
Ranking Based On Selection: 4
Tzveta Zafirova
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
147
75
0.510
Strategic Management
Public Services Management
Health Care Management
Crisis Management
* Total Citation Counts Rankings
Rankings
1,597,593
2,866
48
Ranking Based On Selection: 5
Десислава Серафимова Desislava Serafimova |Serafimova, D., Серафимова, Д.
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
91
73
0.802
Теория на управлението
Социална отговорност на бизнеса
Устойчиво ра
* Total Citation Counts Rankings
Rankings
1,624,379
2,973
50
Ranking Based On Selection: 6
Nadezhda Filipova Надежда Филипова
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
85
58
0.682
информационни системи
бизнес моделиране
бизнес софтуер
* Total Citation Counts Rankings
Rankings
1,696,295
3,193
59
Ranking Based On Selection: 7
Evgeni Stanimirov
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
70
47
0.671
CRM
Marketing Management
Brand Management
Customer satisfaction and loyalty
* Total Citation Counts Rankings
Rankings
1,932,150
3,818
81
Ranking Based On Selection: 8
Иво Костов
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
33
24
0.727
оценяване на недвижими имоти
бизнес оценяване
управление на недвижимата собственост
* Total Citation Counts Rankings
Rankings
1,957,875
3,893
86
Ranking Based On Selection: 9
Katya Antonova
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
30
24
0.800
Human Resources
Labor relations
Management of construction enterprise
Green building
Sustainable development and constructio
* Total Citation Counts Rankings
Rankings
1,983,444
3,960
89
Ranking Based On Selection: 10
Pavlina Ivanova
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
27
26
0.963
Human Resource Management
Еmployment
Social Policy
* Total Citation Counts Rankings
Rankings
2,012,789
4,036
91
Ranking Based On Selection: 11
Svilen Ivanov
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
24
23
0.958
* Total Citation Counts Rankings
Rankings
2,023,602
4,065
94
Ranking Based On Selection: 12
Petar Petrov|Petar K. Petrov
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
23
21
0.913
Marketing
Human Resource Management
Talent Management
* Total Citation Counts Rankings
Rankings
2,048,321
4,130
95
Ranking Based On Selection: 13
Vesselina Maximova
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21
11
0.524
management
organizational agility
firm's competitiveness
organizational change
* Total Citation Counts Rankings
Rankings
2,048,652
4,132
96
Ranking Based On Selection: 14
Darina Pavlova
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
21
9
0.429
Marketing
Costumer equity
Ecomomics
Management
* Total Citation Counts Rankings
Rankings
2,070,114
4,178
97
Ranking Based On Selection: 15
Viktoriya Stancheva
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
19
13
0.684
Marketing Management
Customer Portfolio Management
CRM
* Total Citation Counts Rankings
Rankings
2,152,741
4,423
104
Ranking Based On Selection: 16
Selvet Niyazieva
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12
12
1.000
сегментиране в бизнес пазари
критерии за сегментиране
устойчиво раз
* Total Citation Counts Rankings
Rankings
2,158,425
4,435
106
Ranking Based On Selection: 17
Katya Vladova
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
12
11
0.917
Dynamic Capabilities
Entrepreneurship
Small Business Management
Organisation Theory
Business Development
* Total Citation Counts Rankings
Rankings
2,195,807
4,540
110
Ranking Based On Selection: 18
Velina Koleva
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
9
9
1.000
Human resource management
Organizational behavior
Organizational culture
* Total Citation Counts Rankings
Rankings
2,338,452
4,953
119
Ranking Based On Selection: 19
Yana Balashova Kostadinova
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2
2
1.000
* Total Citation Counts Rankings
Rankings
2,367,055
5,029
122
Ranking Based On Selection: 20
Petya Angelova|Петя Терзиева
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1
1
1.000
Бизнес комуникации
Мениджмънт на знанието
Управление на човешките р