Citation Rankings
Highly Cited Researchers
Open University Malaysia Highly Cited Researchers Citation Rankings 2025
Citation Rankings (Highly Cited Researchers) and the list of the most cited and influential researchers cover a wide range of scientific fields, spanning 197 main and sub-disciplines, as well as the Art and Humanities Citation Rankings and Social Sciences and Humanities Citation Rankings, offering a unique service. Additionally, the list without CERN, Statistical Data, etc., provided exclusively by “AD Scientific Index”, is part of our effort to balance the situation created by CERN and researchers with statistical data, who have an advantage over others, especially those in the social and humanities fields. There should be new regulations for multi-author and CERN papers. Citation lists also reveal many rule violations and unethical practices. See also for more specific citation analyses: Scientists Last 6 years Citation Index, Universities Total Citations Rankings 2025 and Universities Last 6 Years Citations Rankings 2025
* Total Citation Counts Rankings
Ranking Based On Selection :1
MARKETING
BRANDING
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,952
1,441
0.488
* Total Citation Counts Rankings
Ranking Based On Selection :2
Learning styles
Learning Problems
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,007
1,437
0.716
* Total Citation Counts Rankings
Ranking Based On Selection :3
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,743
1,340
0.769
* Total Citation Counts Rankings
Ranking Based On Selection :4
Psychology . Counseling
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,329
828
0.623
* Total Citation Counts Rankings
Ranking Based On Selection :5
Economics and Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,141
487
0.427
* Total Citation Counts Rankings
Ranking Based On Selection :6
Finance
Management
Entrepreneurship
Tourism
Online Flexible Distance Learning
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
990
782
0.790
* Total Citation Counts Rankings
Ranking Based On Selection :7
Ethical Behavior
Management
TQM
Market Orientation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
868
434
0.500
* Total Citation Counts Rankings
Ranking Based On Selection :8
Green Marketing
Entrepreneurship
Mobile Advertising
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
848
569
0.671
* Total Citation Counts Rankings
Ranking Based On Selection :9
Environmental Health
Environmental Sciences
GIS
Groundwater
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
688
469
0.682
* Total Citation Counts Rankings
Ranking Based On Selection :10
Service Marketing
Branding
Higher Educational Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
656
473
0.721
* Total Citation Counts Rankings
Ranking Based On Selection :11
Marketing
Business & Management
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
593
410
0.691
* Total Citation Counts Rankings
Ranking Based On Selection :12
Big Data
Marketing Analytics
Entrepreneurship
International Marketing
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
496
376
0.758
* Total Citation Counts Rankings
Ranking Based On Selection :13
Sociology
Sport
Education
Disabilities
Qualitative
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
118
114
0.966
* Total Citation Counts Rankings
Ranking Based On Selection :14
Sosial Science
Prinsip Aqidah
Fiqh
Kewangan Islam
Pengurusan Islam
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
103
47
0.456
* Total Citation Counts Rankings
Ranking Based On Selection :15
service marketing
service recovery
service fairness
justice dimensions
ODL
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
88
88
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :16
Simulation
STEM
Visualization
Software Engineering
IT Social Impact
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
73
73
1.000
* Total Citation Counts Rankings
Ranking Based On Selection :17
Syariah
Islamic Studies
Education
Sustainability
Open and Distance Learning (ODL)
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
73
54
0.740
* Total Citation Counts Rankings
Ranking Based On Selection :18
commercial law
company law
corporate governance
open and distance learning
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
56
48
0.857
* Total Citation Counts Rankings
Ranking Based On Selection :19
accounting
taxation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
53
50
0.943
* Total Citation Counts Rankings
Ranking Based On Selection :20
Instructional Technology
Instructional Design
MOOC
Cognitive Load
Fine Arts
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
51
30
0.588
* Total Citation Counts Rankings
Ranking Based On Selection :21
Economics
Entrepreneurship
Human Resource Development
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
50
30
0.600
* Total Citation Counts Rankings
Ranking Based On Selection :22
curriculum and instructional
accounting education
education management
education valuation
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
49
48
0.980
* Total Citation Counts Rankings
Ranking Based On Selection :23
Management Control System
Online Learning
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
48
46
0.958
* Total Citation Counts Rankings
Ranking Based On Selection :24
medical
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
43
42
0.977
* Total Citation Counts Rankings
Ranking Based On Selection :25
Curriculum and Instructional
Employability
Technical and Vocational
Soft skills
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
42
38
0.905
* Total Citation Counts Rankings
Rankings
319,192
1,593
1
Ranking Based On Selection: 1
Norjaya Mohd Yasin
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,952
1,441
0.488
* Total Citation Counts Rankings
Rankings
429,548
2,537
2
Ranking Based On Selection: 2
Widad Othman
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
2,007
1,437
0.716
* Total Citation Counts Rankings
Rankings
474,204
2,935
3
Ranking Based On Selection: 3
Hakime Che Hamzah
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,743
1,340
0.769
* Total Citation Counts Rankings
Rankings
565,564
3,853
4
Ranking Based On Selection: 4
Fatimah Yusooff
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,329
828
0.623
* Total Citation Counts Rankings
Rankings
619,213
4,426
5
Ranking Based On Selection: 5
Mohd Ghazali Mohayidin
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
1,141
487
0.427
* Total Citation Counts Rankings
Rankings
669,792
4,964
6
Ranking Based On Selection: 6
Zahir Osman
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
990
782
0.790
Finance
Management
Entrepreneurship
Tourism
Online Flexible Distance Learning
* Total Citation Counts Rankings
Rankings
717,225
5,498
7
Ranking Based On Selection: 7
Nusrah Samat
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
868
434
0.500
* Total Citation Counts Rankings
Rankings
725,449
5,592
8
Ranking Based On Selection: 8
Mohd Nazri Mohd Noor
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
848
569
0.671
Green Marketing
Entrepreneurship
Mobile Advertising
* Total Citation Counts Rankings
Rankings
798,413
6,322
9
Ranking Based On Selection: 9
Aida Soraya Shamsuddin
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
688
469
0.682
Environmental Health
Environmental Sciences
GIS
Groundwater
* Total Citation Counts Rankings
Rankings
814,552
6,497
10
Ranking Based On Selection: 10
Mei Teh Goi|MT Goi
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
656
473
0.721
Service Marketing
Branding
Higher Educational Marketing
* Total Citation Counts Rankings
Rankings
847,692
6,787
11
Ranking Based On Selection: 11
Shishi Kumar Piaralal|Shishi Kumar A/L Piaralal, Piaralal, SK, SK, Piaralal
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
593
410
0.691
* Total Citation Counts Rankings
Rankings
904,570
7,223
12
Ranking Based On Selection: 12
Affendy Abu Hassim
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
496
376
0.758
Big Data
Marketing Analytics
Entrepreneurship
International Marketing
* Total Citation Counts Rankings
Rankings
1,492,760
14,364
13
Ranking Based On Selection: 13
Baidruel Hairiel Abd Rahim
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
118
114
0.966
Sociology
Sport
Education
Disabilities
Qualitative
* Total Citation Counts Rankings
Rankings
1,549,779
15,120
14
Ranking Based On Selection: 14
Muhammad Zeckry
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
103
47
0.456
Sosial Science
Prinsip Aqidah
Fiqh
Kewangan Islam
Pengurusan Islam
* Total Citation Counts Rankings
Rankings
1,607,896
15,860
15
Ranking Based On Selection: 15
Rushidi Amin
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
88
88
1.000
service marketing
service recovery
service fairness
justice dimensions
ODL
* Total Citation Counts Rankings
Rankings
1,677,764
16,751
16
Ranking Based On Selection: 16
Sazrol Fadzli
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
73
73
1.000
Simulation
STEM
Visualization
Software Engineering
IT Social Impact
* Total Citation Counts Rankings
Rankings
1,680,935
16,802
17
Ranking Based On Selection: 17
Hamidah Binti Mat Staff
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
73
54
0.740
Syariah
Islamic Studies
Education
Sustainability
Open and Distance Learning (ODL)
* Total Citation Counts Rankings
Rankings
1,771,931
17,964
18
Ranking Based On Selection: 18
Tuan Fatma Tuan Sulaiman
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
56
48
0.857
commercial law
company law
corporate governance
open and distance learning
* Total Citation Counts Rankings
Rankings
1,788,986
18,186
19
Ranking Based On Selection: 19
Noral Hidayah Alwi
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
53
50
0.943
* Total Citation Counts Rankings
Rankings
1,803,661
18,375
20
Ranking Based On Selection: 20
Zahari Bin Hamidon Staff
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
51
30
0.588
Instructional Technology
Instructional Design
MOOC
Cognitive Load
Fine Arts
* Total Citation Counts Rankings
Rankings
1,809,895
18,445
21
Ranking Based On Selection: 21
Suzaimah Binti Sulaiman
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
50
30
0.600
Economics
Entrepreneurship
Human Resource Development
* Total Citation Counts Rankings
Rankings
1,813,060
18,466
22
Ranking Based On Selection: 22
Mohd Nasir Rayung
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
49
48
0.980
curriculum and instructional
accounting education
education management
education valuation
* Total Citation Counts Rankings
Rankings
1,820,002
18,557
23
Ranking Based On Selection: 23
Zulaihan Ismail
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
48
46
0.958
Management Control System
Online Learning
* Total Citation Counts Rankings
Rankings
1,853,632
18,971
24
Ranking Based On Selection: 24
Lavaniya Kesavan Student
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
43
42
0.977
* Total Citation Counts Rankings
Rankings
1,861,526
19,065
25
Ranking Based On Selection: 25
Ghazali Hassan Sulaiman
Open University Malaysia
Dera Ismail Khan, Malaysia
Citation Metrics
Total
Last 6 Years
Last 6 Years / Total
42
38
0.905
Curriculum and Instructional
Employability
Technical and Vocational
Soft skills