Aaron R Brough

Aaron R Brough

Utah State University - Logan / United States
Business & Management / Marketing
AD Scientific Index ID: 1329205
person_outline Aaron R Brough's MOST POPULAR ARTICLES
1-) Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods Journal of Marketing 76 (July), 78-91, 2012
2-) Consumer privacy during (and after) the COVID-19 pandemic Journal of Public Policy & Marketing 40 (1), 108-110, 2021
3-) Critical roles of knowledge and motivation in privacy research Current opinion in psychology 31, 11-15, 2020
4-) When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations Journal of Consumer Research 39 (2), 399-414, 2012
5-) The bulletproof glass effect: Unintended consequences of privacy notices Journal of Marketing Research 59 (4), 739-754, 2022