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Abas Mirzaei
AD Scientific Index 2024
Business & Management / Marketing
Macquarie University - Sydney / Australia
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Abas Mirzaei's MOST POPULAR ARTICLES
1-)
Woke brand activism authenticity or the lack of itA Mirzaei, DC Wilkie, H SiukiJournal of Business Research 139, 1-12, 2022702022
2-)
Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiativesJ Bowden, A MirzaeiEuropean Journal of Marketing 55 (5), 1411-1439, 2021722021
3-)
Designing a model for evaluating the effectiveness of E-HRM (case study: Iranian organizations)A Sanayei, A MirzaeiInternational Journal of Information Science and Management (IJISM) 6 (2), 79-98, 2010672010
4-)
Consumer ethnocentrism and buying intentions: An empirical analysis of Iranian consumersB Ranjbarian, M Rojuee, A MirzaeiEuropean Journal of Social Sciences 13 (3), 371-386, 2010602010
5-)
Exploring brand purpose dimensions for non-profit organizationsA Mirzaei, CM Webster, H SiukiJournal of Brand Management 28, 186-198, 2021402021
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