Abeer A Mahrous

Abeer A Mahrous

Cairo University - Giza / Egypt
Business & Management / Marketing
AD Scientific Index ID: 102192
جامعة القاهرة
person_outline Abeer A Mahrous's MOST POPULAR ARTICLES
1-) Achieving Superior Customer Experience: An Investigation of Multichannel Choices in the Travel and Tourism Industry of an Emerging MarketAA Mahrous, SS HassanJournal of Travel Research 56 (8), 1049-1064, 20162412016
2-) Entrepreneurial marketing strategy, institutional environment, and business performance of SMEs in EgyptHM Adel, AA Mahrous, R HammadJournal of Entrepreneurship in Emerging Economies 12 (5), 727-746, 20201162020
3-) Customer participation in online co-creation experience: the role of e-service qualityTH Elsharnouby, AA MahrousJournal of Research in Interactive Marketing, 20151142015
4-) A cross-cultural investigation of students’ perceptions of the effectiveness of pedagogical tools: The Middle East, the United Kingdom, and the United StatesAA Mahrous, AA AhmedJournal of Studies in International Education 14 (3), 289-306, 20101122010
5-) Sustainable Consumption Behavior of Energy and Water-Efficient Products in a Resource-Constrained EnvironmentOA Marzouk, AA MahrousJournal of Global Marketing, 1-19, 202086*2020