Abhigyan Sarkar

Abhigyan Sarkar

Institute of Management Technology Ghaziabad - Ghaziabad / India
Business & Management / Marketing
AD Scientific Index ID: 393718
प्रबंधन प्रौद्योगिकी संस्थान गाजियाबाद
person_outline Abhigyan Sarkar's MOST POPULAR ARTICLES
1-) Impact of utilitarian and hedonic shopping values on individual\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s perceived benefits and risks in online shoppingA SarkarInternational management review 7 (1), 58, 20113392011
2-) Antecedents and consequences of brand loveSK Roy, A Eshghi, A SarkarJournal of Brand Management 20 (4), 325-332, 20132642013
3-) Big data analytics in building the competitive intelligence of organizationsJ Ranjan, C ForoponInternational Journal of Information Management 56, 102231, 20212282021
4-) Examination of the roles played by brand love and jealousy in shaping customer engagementA Sarkar, S SreejeshJournal of Product & Brand Management 23 (1), 24-32, 20142362014
5-) Romancing with a brand: a conceptual analysis of romantic consumer-brand relationshipA SarkarManagement & Marketing 6 (1), 79, 20111942011