Abhijit Biswas

Abhijit Biswas

Wayne State University - Detroit / United States
Business & Management / Marketing
AD Scientific Index ID: 1354182
person_outline Abhijit Biswas's MOST POPULAR ARTICLES
1-) The differential effects of celebrity and expert endorsements on consumer risk perceptions. The role of consumer knowledge, perceived congruency, and product technology orientationD Biswas, A Biswas, N DasJournal of advertising 35 (2), 17-31, 20066512006
2-) Contextual effects of reference prices in retail advertisementsA Biswas, EA BlairJournal of marketing 55 (3), 1-12, 19916431991
3-) The effects of discount level, price consciousness and sale proneness on consumers\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' price perception and behavioral intentionBL Alford, A BiswasJournal of Business research 55 (9), 775-783, 20025452002
4-) Third-party organization endorsement of products: An advertising cue affecting consumer prepurchase evaluation of goods and servicesDH Dean, A BiswasJournal of Advertising 30 (4), 41-57, 20014842001
5-) The diagnostic role of signals in the context of perceived risks in online shopping: do signals matter more on the web?D Biswas, A BiswasJournal of Interactive Marketing 18 (3), 30-45, 20044832004