Abhilash Ponnam

Abhilash Ponnam

Narsee Monjee Institute of Management Studies - Mumbai / India
Business & Management / Business Administration
AD Scientific Index ID: 479697
नरसी मोनजी प्रबंधन संस्थान
person_outline Abhilash Ponnam's MOST POPULAR ARTICLES
1-) Understanding and measuring romantic brand loveA Sarkar, A Ponnam, BK MurthyJournal of Customer Behaviour 11 (4), 324-347, 20121452012
2-) Matching visitation-motives and restaurant attributes in casual dining restaurantsA Ponnam, MS BalajiInternational Journal of Hospitality Management 37, 47-57, 2014942014
3-) Factors affecting employee engagement in India: A study on offshoring of financial services.M Gupta, S Ganguli, A PonnamQualitative Report 20 (4), 2015692015
4-) Investigating the effects of product innovation and ingredient branding strategies on brand equity of food productsA Ponnam, MS BalajiBritish Food Journal 117 (2), 523-537, 2015742015
5-) Country of origin effect on services: an evaluation of entertainmentS Bose, A PonnamManaging Leisure 16 (2), 98-107, 2011522011