Abhishek

Abhishek

Indian Institute of Management Ahmedabad - Ahmedabad / India
Business & Management / Marketing
AD Scientific Index ID: 5270344
भारतीय प्रबंधन संस्थान अहमदाबाद
person_outline Abhishek's MOST POPULAR ARTICLES
1-) Mapping the influence of influencer marketing: a bibliometric analysisM SrivastavaMarketing Intelligence & Planning 39 (7), 979-1003, 2021432021
2-) India’s food system in the time of COVID-19BV Abhishek, P Gupta, M Kaushik, A Kishore, R Kumar, A Sharma, ...Econ. Polit. Wkly 55, 12-14, 2020352020
3-) Adoption of sensor based communication for mobile marketing in IndiaS HemchandJournal of Indian Business Research 8 (1), 65-76, 2016312016
4-) Role of culture in celebrity endorsement: brand endorsement by celebrities in the Indian contextAbhishek, A SahayInternational Journal of Indian Culture and Business Management 13 (3), 394-413, 2016202016
5-) Role of haptic touch in shopping: Some methodological contributionsS Abhishek, PK Sinha, N VohraDecision 40, 153-163, 2013202013