Adam Marquardt

Adam Marquardt

University of Richmond - Richmond / United States
Business & Management / Marketing
AD Scientific Index ID: 1620226
person_outline Adam Marquardt's MOST POPULAR ARTICLES
1-) Branding a B2B service: does a brand differentiate a logistics service provider?DF Davis, SL Golicic, AJ MarquardtIndustrial Marketing Management 37 (2), 218-227, 20083802008
2-) Measuring brand equity for logistics servicesDF Davis, SL Golicic, A MarquardtThe International Journal of Logistics Management, 20091972009
3-) B2B services branding in the logistics services industryAJ Marquardt, SL Golicic, DF DavisJournal of Services Marketing, 2011912011
4-) Relationship quality as a resource to build industrial brand equity when products are uncertain and future-basedAJ MarquardtIndustrial Marketing Management 42 (8), 1386-1397, 2013902013
5-) An Empirical Examination of University Intercollegiate Athletic ExpendituresJL Stinson, AJ Marquardt, J ChandleySports Marketing Quarterly 21 (2), 104-114, 2012352012