Aditya S Mishra

Aditya S Mishra

Indian Institute of Management Ranchi - Ranchi / India
Business & Management / Marketing
AD Scientific Index ID: 463166
भारतीय प्रबंधन संस्थान
person_outline Aditya S Mishra's MOST POPULAR ARTICLES
1-) Exploring brand personality–celebrity endorser personality congruence in celebrity endorsements in the Indian context Psychology & Marketing 32 (12), 1158-1174, 2015
2-) GREEN consumption values and Indian consumers’ response to marketing communications Journal of Consumer Marketing, 2016
3-) Antecedents of consumers’ engagement with brand-related content on social media Marketing Intelligence & Planning 37 (4), 386-400, 2019
4-) Green advertising receptivity: An initial scale development process Journal of Marketing Communications 22 (3), 327-345, 2016
5-) Application of GREEN scale to understanding US consumer response to green marketing communications Psychology & Marketing 35 (11), 863-875, 2018