Adriana Starostova

Adriana Starostova

University of New York in Prague - Prague / Czech Republic
Business & Management / Marketing
AD Scientific Index ID: 4325912
University of New York v Praze
person_outline Adriana Starostova's MOST POPULAR ARTICLES
1-) The effect of product colour and odour on consumers’ perceived preference and intensity ratingsA Starostová, P Zimmermann, V StříteskýJournal of International Studies 11 (4), 312-325, 201832018
2-) The Role of Sensory Marketing in Product InnovationA STAROSTOVÁInnovation Management, Entrepreneurship and Sustainability (IMES 2017 …, 20172*2017
3-) The Role of Sensory Marketing in Product InnovationA StarostováInnovation Management, Entrepreneurship and Sustainability (IMES 2017), 963-973, 02
4-) Sensory marketing and the cross modal correspondences: The effect of product colour on the perception of product odourA STAROSTOVÁVysoká škola ekonomická v Praze, 20192019
5-) ACOUSTICS IN EDUCATIONAL INSTITUTIONS IN THE CZECH REPUBLIC AS SEEN BY THE TEACHERSA Starostova, M KonvalinkaAKUSTIKA 30, 2-14, 20182018