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Agnes Nairn
AD Scientific Index 2024
Business & Management / Marketing
University of Bristol - Bristol / United Kingdom
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Agnes Nairn's MOST POPULAR ARTICLES
1-)
Who’s messing with my mind? The implications of dual-process models for the ethics of advertising to childrenA Nairn, C FineInternational Journal of Advertising 27 (3), 447-470, 20083712008
2-)
Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequencesLJ Shrum, N Wong, F Arif, SK Chugani, A Gunz, TM Lowrey, A Nairn, ...Journal of Business Research 66 (8), 1179-1185, 20133282013
3-)
Brand relationships: Strengthened by emotion, weakened by attentionR Heath, D Brandt, A NairnJournal of advertising research 46 (4), 410-419, 20062612006
4-)
Measuring affective advertising: Implications of low attention processing on recallR Heath, A NairnJournal of Advertising Research 45 (2), 269-281, 20051632005
5-)
Materialism: The good, the bad, and the uglyLJ Shrum, TM Lowrey, M Pandelaere, AA Ruvio, E Gentina, P Furchheim, ...Journal of Marketing Management 30 (17-18), 1858-1881, 20141542014
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