Ahmet Tuncay Nergis

Ahmet Tuncay Nergis

Gebze Technical University - Kocaeli / Türkiye
Business & Management / Marketing
AD Scientific Index ID: 5271499
Gebze Teknik Üniversitesi
person_outline Ahmet Tuncay Nergis's MOST POPULAR ARTICLES
1-) Marketing Strategies During Recession: A Literature Review And Proposed GuidelinesV Polat, AT Nergis7th International Strategic Management Conference, 263-271, 201142011
2-) İçerik markalama tüketici tercihi ilişkisi: Akıllı telefonlara yönelik ampirik bir çalışmaAT NergisSosyal Bilimler Enstitüsü, 201512015
3-) Ingredient Brand Versus Host Brand in Smartphone MarketV Polat, W Pfoertsch, AT Nergis, AE AkgunLet’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 20162016
4-) Ingredient Brand vs. Host Brand in Smartphone Market: A Structured AbstractAAE Polat V., Pfoertsch W., Nergis A.T.94th Academy of Marketing Science Conference, Indianapolis, USA, 20142014
5-) Android OS as a New Ingredient Brand in Consumer ElectronicsAT Nergis, V Polat, AE AkgunWorld Review of Business Research 3 (2), 84-94, 20132013