Aihoor Aleem

Aihoor Aleem

ISCTE Instituto Universitário de Lisboa - Lisboa / Portugal
Business & Management / Marketing
AD Scientific Index ID: 5091251
ISCTE University Institute of Lisbon
person_outline Aihoor Aleem's MOST POPULAR ARTICLES
1-) Luxury fashion consumption: a review, synthesis and research agenda A Aleem, SMC Loureiro, RG Bilro Spanish Journal of Marketing - ESIC, 2022 112022
2-) From tech to touch: self-concept and testimonials in AR try-on versus websiteA Aleem, SMC Loureiro, J MartinhoJournal of Research in Interactive Marketing 18 (3), 446-462, 202472024
3-) What if utilitarian products are regarded as high-status? The moderate role of iconic and popular as two dimensions of brand CoolnessA Aleem, SMC Loureiro, B Schivinski, M AguiarJournal of Marketing Communications, 202272022
4-) Luxury brands on Instagram: A netnographic approachAK Aleem, SMC LoureiroLuxury brands on Instagram: A netnographic approach, 432-444, 202142021
5-) Luxury fashion brand coolness: niche versus mass coolSMC Loureiro, A Aleem, M BreazealeSpanish Journal of Marketing-ESIC 28 (2), 165-186, 202432024