Ajay Kalra

Ajay Kalra

Rice University - Houston / United States
Business & Management / Marketing
AD Scientific Index ID: 1551332
person_outline Ajay Kalra's MOST POPULAR ARTICLES
1-) A dynamic process model of service quality: from expectations to behavioral intentionsW Boulding, A Kalra, R Staelin, VA ZeithamlJournal of marketing research 30 (1), 7-27, 199373981993
2-) The impact of advertising positioning strategies on consumer price sensitivityA Kalra, RC GoodsteinJournal of marketing research 35 (2), 210-224, 19983791998
3-) The quality double whammyW Boulding, A Kalra, R StaelinMarketing science 18 (4), 463-484, 19992621999
4-) Designing optimal sales contests: A theoretical perspectiveA Kalra, M ShiMarketing Science 20 (2), 170-193, 20012282001
5-) When trade-offs matter: The effect of choice construal on context effectsU Khan, M Zhu, A KalraJournal of Marketing Research 48 (1), 62-71, 20111882011