Ajay Kohli

Ajay Kohli

Georgia Institute of Technology - Atlanta / United States
Business & Management / Marketing
AD Scientific Index ID: 1329207
person_outline Ajay Kohli's MOST POPULAR ARTICLES
1-) Market orientation: the construct, research propositions, and managerial implicationsAK Kohli, BJ JaworskiJournal of marketing 54 (2), 1-18, 1990147591990
2-) Market orientation: antecedents and consequencesBJ Jaworski, AK KohliJournal of marketing 57 (3), 53-70, 1993130791993
3-) MARKOR: a measure of market orientationAK Kohli, BJ Jaworski, A KumarJournal of Marketing research 30 (4), 467-477, 199338991993
4-) Rethinking customer solutions: From product bundles to relational processesKR Tuli, AK Kohli, SG BharadwajJournal of marketing 71 (3), 1-17, 200720342007
5-) Market-driven versus driving marketsB Jaworski, AK Kohli, A SahayJournal of the academy of marketing science 28 (1), 45-54, 200014962000