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Ajay Menon
Colorado State University - Fort Collins / United States
Business & Management / Marketing
AD Scientific Index ID: 910279
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Ajay Menon's MOST POPULAR ARTICLES
1-)
Cause-related marketing: A coalignment of marketing strategy and corporate philanthropyPR Varadarajan, A MenonJournal of marketing 52 (3), 58-74, 198830041988
2-)
Enviropreneurial marketing strategy: The emergence of corporate environmentalism as market strategyA Menon, A MenonJournal of marketing 61 (1), 51-67, 199716241997
3-)
A model of marketing knowledge use within firmsA Menon, PR VaradarajanJournal of marketing 56 (4), 53-71, 199212021992
4-)
Antecedents and consequences of marketing strategy making: a model and a testA Menon, SG Bharadwaj, PT Adidam, SW EdisonJournal of marketing 63 (2), 18-40, 199912041999
5-)
Making innovation happen in organizations: individual creativity mechanisms, organizational creativity mechanisms or both?S Bharadwaj, A MenonJournal of Product Innovation Management: An International Publication of …, 20008142000
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