Ajit Kumar Nanda

Ajit Kumar Nanda

National Institute of Technology Rourkela - Rourkela / India
Business & Management / Marketing
AD Scientific Index ID: 5270351
ନ୍ୟାସନାଲ୍ ଇନଷ୍ଟିଚ୍ୟୁଟ୍ ଅଫ୍ ଟେକ୍ନୋଲୋଜି, ରାଉରକେଲା
person_outline Ajit Kumar Nanda's MOST POPULAR ARTICLES
1-) Social marketing: A literature reviewAK NandaInternational Journal of Science and Research 4 (9), 697-702, 2015242015
2-) CELEBRITY ENDORSEMENT: A REVIEW AND RESEARCH AGENDA.AK NANDA, P KHANDELWALCLEAR International Journal of Research in Commerce & Management 8 (7), 201782017
3-) Use of celebrity in social marketing: An empirical study of the attraction phenomenonAK Nanda, K PushpendraIndian Society for Training & Development 9 (2), 166-176, 201822018
4-) A study of the celebrity attributes that influence consumers in social advertisementsAK Nanda, P Khandelwal1
5-) Analysis of celebrity endorsement as an effective social marketing toolA NandaSandhapur, 0