Ajith Paninchukunnath

Ajith Paninchukunnath

KIIT School of Rural Management - / India
Business & Management / Marketing
AD Scientific Index ID: 4664761
किट स्कूल ऑफ रूरल मैनेजमेंट
person_outline Ajith Paninchukunnath's MOST POPULAR ARTICLES
1-) 3P Framework: Rural Marketing in India. A Paninchukunnath SCMS Journal of Indian Management 7 (1), 2010 212010
2-) Service worker behaviours and service setting facets–consumers\' perspectiveA Paninchukunnath, A GoyalAsia Pacific Journal of Marketing and Logistics 23 (3), 304-326, 2011172011
3-) Task-based oral communication teachingS DeepaEnglish for Specific Purposes, 201216*2012
4-) Jugaad-the Indian model of frugal innovationA PaninchukunnathProceedings of the 2013 Annual Conference of the Emerging Markets Conference …, 2013142013
5-) KESHAVA - Holistic Employee Selection Framework in the VUCA WorldA PaninchukunnathSCMS Journal of Indian Management 12 (4), 5-18, 2015102015