Alan J. Pan

Alan J. Pan

Shanghai Jiao Tong University - Shanghai / China
Economics & Econometrics / Accounting & Finance
AD Scientific Index ID: 5098707
上海交通大学 SJTU
person_outline Alan J. Pan's MOST POPULAR ARTICLES
1-) Preventing brand name blunders in doing business across cultures: Theory and researchDW Pan, AJ Pan, B Mutlu, D RylanderJournal of Global Scholars of Marketing Science 30 (2), 115-146, 202042020
2-) A New Product Taxonomy: Value Co-creation from Product to Brand by Enculturation ConformanceDW Pan, AJ PanAmerican Marketing Association Educators’ Winter Conference Proceedings, 201732017
3-) Distance of Similarity: Assessing Mimic Product from Authentic Brand on Enculturation ConformanceDW Pan, FH Fu, M Young, AJ PanChina Marketing International Conference Proceedings, 201632016
4-) Endogenous congruence: Assessing product to become brand across culture and languageDW Pan, L Clarke, B Mutlu, AJ PanAmerican Marketing Association Educators’ Summer Conference Proceedings, 20152*2015
5-) Endogenous Congruence: Panorama Analysis of Brand ProminenceDW Pan, AJ PanAvailable at SSRN 2556424, 201312013