Alan Wilson

Alan Wilson

University of Strathclyde - Glasgow / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 1057765
person_outline Alan Wilson's MOST POPULAR ARTICLES
1-) Services Marketing:Integrating Customer Focus Across the Firm Third European EditionA Wilson, V Zeithaml, MJ Bitner, DD GremlerMcGraw Hill, 201620009*2016
2-) Corporate reputation: seeking a definitionM Gotsi, AM WilsonCorporate communications: An international journal, 200119002001
3-) The role of internal branding in the delivery of employee brand promiseK Punjaisri, A WilsonAdvances in corporate branding, 91-108, 20177492017
4-) Shopping in the digital world: Examining customer engagement through augmented reality mobile applicationsG McLean, A WilsonComputers in human behavior 101, 210-224, 20196582019
5-) Marketing research: an integrated approach 2nd editionAM WilsonFT Prentice Hall, 2006579*2006