Albena Pergelova

Albena Pergelova

MacEwan University (Grant MacEwan College) - Edmonton / Canada
Business & Management / Entrepreneurship
AD Scientific Index ID: 661639
MacEwan University
person_outline Albena Pergelova's MOST POPULAR ARTICLES
1-) Democratizing Entrepreneurship? Digital Technologies and the Internationalization of Female‐Led SMEs Journal of Small Business Management 57 (1), 14-39, 2019
2-) The impact of government financial support on the performance of new firms: the role of competitive advantage as an intermediate outcome Entrepreneurship & Regional Development 26 (9-10), 663-705, 2014
3-) Assessing advertising efficiency Journal of Advertising 39 (3), 39-54, 2010
4-) A market segmentation approach for higher education based on rational and emotional factors Journal of Marketing for Higher Education 20 (1), 1-17, 2010
5-) An empowerment model of youth financial behavior Journal of Consumer Affairs 49 (3), 550-575, 2015