Alessandra Iavazzi

Alessandra Iavazzi

Università degli Studi di Napoli Federico II - Napoli / Italy
Business & Management / Entrepreneurship
AD Scientific Index ID: 5366755
University of Naples Federico II
person_outline Alessandra Iavazzi's MOST POPULAR ARTICLES
1-) Customer involvement through social media: the cases of some telecommunication firmsV Della Corte, A Iavazzi, C D’AndreaJournal of Open Innovation: Technology, Market, and Complexity 1 (1), 1-10, 2015522015
2-) New marketing frontiers: crowdsourcing. Theoretical hints and empirical evidencesV Della Corte, G del Gaudio, A IavazziAtti del XXV Convegno annuale di Sinergie, 201372013
3-) Exploring new marketing opportunities: crowdsourcing and its role in strategic and marketing choicesV DELLA CORTE, G DEL GAUDIO, A Iavazzi, I Savastano12th International Marketing Trends Conference, 1-29, 201362013
4-) Leadership in destination management: its implications in a systemic approachVD Corte, GD Glaudio, A IavazziJ. Mgmt. & Sustainability 4, 194, 201442014
5-) Managerial approaches to sustainable tourism and destination developmentV DELLA CORTE, G DEL GAUDIO, A IavazziTOURISM (ICOT 2013), 147, 201322013