Alex Sl Tsang

Alex Sl Tsang

Hong Kong Baptist University - Kowloon / Hong Kong
Business & Management / Marketing
AD Scientific Index ID: 297646
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person_outline Alex Sl Tsang's MOST POPULAR ARTICLES
1-) Making your online voice loud: the critical role of WOM informationM Huang, F Cai, ASL Tsang, N ZhouEuropean Journal of Marketing 45 (7/8), 1277-1297, 20113012011
2-) Power, conflict, and cooperation: The impact of guanxi in Chinese marketing channelsG Zhuang, Y Xi, ASL TsangIndustrial Marketing Management 39 (1), 137-149, 20102952010
3-) Factors affecting members\' trust belief and behaviour intention in virtual communitiesJJ Wu, ASL TsangBehaviour & Information Technology 27 (2), 115-125, 20082582008
4-) The interactive influence of country of origin of brand and product involvement on purchase intentionGP Prendergast, ASL Tsang, CNW ChanJournal of Consumer Marketing 27 (2), 180-188, 20102502010
5-) Is a “star” worth a thousand words? The interplay between product‐review texts and rating valencesASL Tsang, G PrendergastEuropean Journal of Marketing 43 (11/12), 1269-1280, 20092022009