Alexander Campbell

Alexander Campbell

Griffith University - Brisbane / Australia
Business & Management / Marketing
AD Scientific Index ID: 5271834
person_outline Alexander Campbell's MOST POPULAR ARTICLES
1-) Motivators of indiscriminate and unsafe supplement use among young AustraliansA Campbell, J Carins, S Rundle-Thiele, S Deshpande, B BakerInternational journal of environmental research and public health 18 (19), 9974, 202142021
2-) Social advocacy: A conceptual model to extend post-intervention effectivenessA Campbell, S Deshpande, S Rundle-Thiele, T WestJournal of Strategic Marketing, 1-14, 202332023
3-) Corporate social marketingA Campbell, S Deshpande, S Rundle-ThieleThe Routledge Companion to Marketing and Society, 192-206, 202232022
4-) Input, Outcome, and Impact: A Program-Informed Model to Improve the Effectiveness of Corporate Social MarketingA Campbell, S Deshpande, S Kumar, S Rundle-Thiele, T WestSocial Marketing Quarterly 29 (4), 319-349, 202312023
5-) Empirically testing the Social Advocacy ModelA Campbell, Y Do, M Yousef, S DeshpandeIAJBS World Forum 2024, 20242024