Alexander Chernev

Alexander Chernev

Northwestern University - Evanston / United States
Business & Management / Marketing
AD Scientific Index ID: 836563
person_outline Alexander Chernev's MOST POPULAR ARTICLES
1-) When more is less and less is more: The role of ideal point availability and assortment in consumer choiceA ChernevJournal of consumer Research 30 (2), 170-183, 20039232003
2-) Choice Overload: A Conceptual Review and Meta-AnalysisA Chernev, U Böckenholt, J GoodmanJournal of Consumer Psychology, 20158532015
3-) Doing well by doing good: The benevolent halo of corporate social responsibilityA Chernev, S BlairJournal of Consumer Research 41 (6), 1412-1425, 20158502015
4-) Goal–attribute compatibility in consumer choiceA ChernevJournal of consumer psychology 14 (1-2), 141-150, 20046642004
5-) Competing for consumer identity: Limits to self-expression and the perils of lifestyle brandingA Chernev, R Hamilton, D GalJournal of Marketing 75 (3), 66-82, 20116052011