Alexander Edeling

Alexander Edeling

Utkal University - Odisha / India
Business & Management / Marketing
AD Scientific Index ID: 4509687
विश्वविद्यालय से लड़ा
person_outline Alexander Edeling's MOST POPULAR ARTICLES
1-) Finding goldilocks influencers: How follower count drives social media engagement Journal of Marketing 87 (3), 383-405, 2023
2-) Marketing's impact on firm value: Generalizations from a meta-analysis Journal of Marketing Research 53 (4), 515-534, 2016
3-) How, why, and when disclosure type matters for influencer marketing International Journal of Research in Marketing 39 (2), 313-335, 2022
4-) When does market share matter? New empirical generalizations from a meta-analysis of the market share–performance relationship Journal of Marketing 82 (3), 1-24, 2018
5-) The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research International Journal of Research in Marketing 38 (4), 857-876, 2021