Alexandra Aguirre Rodriguez

Alexandra Aguirre Rodriguez

Florida International University - Miami / United States
Business & Management / Marketing
AD Scientific Index ID: 1329212
person_outline Alexandra Aguirre Rodriguez's MOST POPULAR ARTICLES
1-) Moderators of the self-congruity effect on consumer decision-making: A meta-analysisA Aguirre-Rodriguez, M Bosnjak, MJ SirgyJournal of Business Research 65 (8), 1179-1188, 20123612012
2-) The effect of consumer persuasion knowledge on scarcity appeal persuasivenessA Aguirre-RodriguezJournal of Advertising 42 (4), 371-379, 20131202013
3-) Cultural factors that impact brand personification strategy effectivenessA Aguirre‐RodriguezPsychology & Marketing 31 (1), 70-83, 2014762014
4-) Price, scarcity, and consumer willingness to purchase pirated media productsAD Miyazaki, AA Rodriguez, J LangenderferJournal of Public Policy & Marketing 28 (1), 71-84, 2009822009
5-) Exploring ethnic consumer response to crossover brand extensionsA Aguirre-Rodriguez, AM Bóveda-Lambie, DY MontoyaJournal of Business Research 67 (4), 457-463, 2014362014