Alexandra Polyakova

Alexandra Polyakova

Toulouse Business School (Université Fédérale Toulouse Midi-Pyrénées) - Toulouse / France
Business & Management / Marketing
AD Scientific Index ID: 5770310
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person_outline Alexandra Polyakova's MOST POPULAR ARTICLES
1-) Key trends in business-to-business services marketing strategies: Developing a practice-based research agenda Industrial Marketing Management 93, 1-9, 2021
2-) Customers’ emotions in service failure and recovery: A meta-analysis Marketing letters 31 (2), 199-216, 2020
3-) Free upgrades with costly consequences: Can preferential treatment inflate customers’ entitlement and induce negative behaviors? European Journal of Marketing 54 (4), 691-712, 2020
4-) Double-edged nature of free perks: consumer entitlement and its consequences in the marketplace Advances in Consumer Research 42, 644-645, 2014
5-) Are young adults more narcissistic than older adults? The Aging Consumer, 298-315, 2020