Alexandra S Rome

Alexandra S Rome

ICN School of Management of Nancy - Nancy / France
Business & Management / Marketing
AD Scientific Index ID: 4807492
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person_outline Alexandra S Rome's MOST POPULAR ARTICLES
1-) “Alexa, order me a pizza!”: The mediating role of psychological power in the consumer–voice assistant interaction V Tassiello, JS Tillotson, AS Rome Psychology & Marketing 38 (7), 1069-1080, 2021 232021
2-) (Wo) men on top? Postfeminist contradictions in young women’s sexual narratives AS Rome, A Lambert Marketing Theory 20 (4), 501-525, 2020 162020
3-) Rethinking feminist wavesAS Rome, S O’Donohoe, S DunnettHandbook of research on gender and marketing, 252-272, 2019142019
4-) Problematizing the postfeminist gaze: A critical exploration of young women’s readings of gendered power relations in advertisingAS Rome, S O’donohoe, S DunnettJournal of Macromarketing 40 (4), 546-562, 2020132020
5-) Identity relevant possessionsMA Hawkins, AS RomeJournal of Strategic Marketing 29 (3), 206-226, 2021102021