Alexis Mavrommatis

Alexis Mavrommatis

Escuela de Alta Direccion y Administración EADA - Barcelona / Spain
Business & Management / Marketing
AD Scientific Index ID: 1131075
EADA Business School
person_outline Alexis Mavrommatis's MOST POPULAR ARTICLES
1-) From data to action: How marketers can leverage AI Business horizons 63 (2), 227-243, 2020
2-) The international transfer of store brand image Int. Rev. of Retail, Distribution and Consumer Research 16 (4), 395-413, 2006
3-) Seeing light in the dark: Investigating the dark side of social media and user response strategies European Management Journal 38 (1), 45-53, 2020
4-) Consumers’ reactions to variety reduction in grocery stores: a freedom of choice perspective European Journal of Marketing 52 (9/10), 1931-1955, 2018
5-) Diversity representation in advertising Journal of the Academy of Marketing Science, 1-29, 2023