Ali Hussain

Ali Hussain

University of Hertfordshire - Hatfield / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5918527
person_outline Ali Hussain's MOST POPULAR ARTICLES
1-) The Impact of Advertising Value of In-Game Pop-Up Ads in Online Gaming on Gamers’ Inspiration: An Empirical InvestigationAZ Abbasi, U Rehman, A Hussain, DH Ting, JU IslamTelematics and Informatics, 101630, 2021672021
2-) Integrating the SOR model to examine purchase intention based on Instagram sponsored advertisingA Hussain, D Hooi Ting, A Zaib Abbasi, U RehmanJournal of Promotion Management 29 (1), 77-105, 2023532023
3-) Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players?A Hussain, MF Abid, A Shamim, DH Ting, MA TohaJournal of Retailing and Consumer Services 70, 103128, 2023482023
4-) Driving Consumer Value Co-creation and Purchase Intention by Social Media Advertising Value.A Hussain, DH Ting, M MazharFrontiers in Psychology 13, 800206-800206, 2022522022
5-) Videogames-as-a-service: converting freemium-to paying-users through pop-up advertisement valueA Hussain, AZ Abbasi, LD Hollebeek, CD Schultz, DH Ting, B WilsonJournal of Services Marketing 36 (3), 398-415, 2022492022