Ali Tezer

HEC Montréal École de Gestion - Montréal / Canada

Business & Management / Marketing

AD Scientific Index ID: 5218043

École des hautes études commerciales de Montréal

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Ali Tezer's MOST POPULAR ARTICLES

1-) The greenconsumption effect: How using green products improves consumption experienceA Tezer, HO BodurJournal of Consumer Research 47 (1), 25-39, 20202012020

2-) Communicating brand biographies effectively: the role of communication sourceA Tezer, HO Bodur, B GrohmannJournal of the Academy of Marketing Science 48, 712-733, 2020222020

3-) “My life is a mess, I deserve a brownie:” Justifying indulgence by overstating the severity of life problemsA Tezer, K SobolPsychology & Marketing 38 (9), 1393-1403, 2021212021

4-) When goliaths win and davids lose: The moderating role of perceived risk in brand biography effectsA Tezer, O Bodur, B GrohmannPsychology & Marketing 39 (1), 27-45, 2022142022

5-) CSR spillover effect: The influence of a brand’s corporate social responsibility activity on competing brandsA Tezer, M TofighiJournal of Marketing Management 37 (7-8), 651-670, 2021112021

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