Alice Audrezet

Alice Audrezet

École de Commerce Internationale - Paris / France
Business & Management / Communications and Media Studies
AD Scientific Index ID: 4325922
ISG Business School
person_outline Alice Audrezet's MOST POPULAR ARTICLES
1-) Authenticity under threat: When social media influencers need to go beyond self-presentationA Audrezet, G de Kerviler, JG MoulardJournal of business research 117, 557-569, 20205372020
2-) The authentic virtual influencer: Authenticity manifestations in the metaverseB Koles, A Audrezet, JG Moulard, N Ameen, B McKennaJournal of Business Research 170, 114325, 2024472024
3-) Virtual influencer as a brand avatar in interactive marketingA Audrezet, B KolesThe Palgrave handbook of interactive marketing, 353-376, 2023392023
4-) Do influencers need to tell audiences they’re getting paid?A Audrezet, K CharryHarvard Business Review Digital Articles, online, 2019402019
5-) The GRID scale: a new tool for measuring service mixed satisfactionA Audrezet, SO Olsen, AA TudoranJournal of Services Marketing 30 (1), 29-47, 2016342016