Alice Tybout

Alice Tybout

Northwestern University - Evanston / United States
Business & Management / Marketing
AD Scientific Index ID: 851265
person_outline Alice Tybout's MOST POPULAR ARTICLES
1-) Designing research for applicationBJ Calder, LW Phillips, AM TyboutJournal of consumer research 8 (2), 197-207, 198127501981
2-) Schema congruity as a basis for product evaluationJ Meyers-Levy, AM TyboutJournal of consumer research 16 (1), 39-54, 198920191989
3-) The concept of external validityBJ Calder, LW Phillips, AM TyboutJournal of consumer research 9 (3), 240-244, 198211291982
4-) Impact of deals and deal retraction on brand switchingJA Dodson, AM Tybout, B SternthalJournal of marketing research 15 (1), 72-81, 19787581978
5-) The moderating role of prior knowledge in schema-based product evaluationLA Peracchio, AM TyboutJournal of consumer research 23 (3), 177-192, 19966301996