Alison Munsch

Alison Munsch

Iona University - New Rochelle / United States
Business & Management / Marketing
AD Scientific Index ID: 4822704
person_outline Alison Munsch's MOST POPULAR ARTICLES
1-) Millennial and generation Z digital marketing communication and advertising effectiveness: A qualitative exploration Journal of Global Scholars of Marketing Science 31 (1), 10-29, 2021
2-) The Future of API Security: The Adoption of APIs for Digital Communications and the Implications for Cyber Security Vulnerabilities. Journal of International Technology & Information Management 29 (3), 2020
3-) College choice criteria utilizing conjoint analysis enabled on a SaaS platform Journal of International Technology and Information Management 28 (1), 67-89, 2019
4-) The impact of college and university advertising expenditures on key performance indicators using business analytics modeling Communications of the IIMA 17 (1), 1, 2019
5-) Authenticity, a key to successful consulting engagements International Journal of Business Continuity and Risk Management 6 (4), 330-339, 2016