Alladi Venkatesh

Alladi Venkatesh

University of California Irvine - Irvine / United States
Business & Management / Marketing
AD Scientific Index ID: 1749080
person_outline Alladi Venkatesh's MOST POPULAR ARTICLES
1-) Liberatory postmodernism and the reenchantment of consumptionAF Firat, A VenkateshJournal of consumer research 22 (3), 239-267, 199527621995
2-) Fast fashion, sustainability, and the ethical appeal of luxury brandsA Joy, JF Sherry Jr, A Venkatesh, J Wang, R ChanFashion theory 16 (3), 273-295, 201212562012
3-) Marketing in a postmodern worldAF Firat, N Dholakia, A VenkateshEuropean journal of marketing 29 (1), 40-56, 199512411995
4-) Mobile marketing in the retailing environment: current insights and future research avenuesV Shankar, A Venkatesh, C Hofacker, P NaikJournal of interactive marketing 24 (2), 111-120, 201010472010
5-) Postmodernity: The age of marketingAF Firat, A VenkateshInternational Journal of research in Marketing 10 (3), 227-249, 19939471993