Alok R Saboo

Alok R Saboo

Georgia State University - Atlanta / United States
Business & Management / Marketing
AD Scientific Index ID: 1384700
person_outline Alok R Saboo's MOST POPULAR ARTICLES
1-) Evaluating the Impact of Social Media Activities on Human Brand Sales International Journal of Research in Marketing 33 (3), 524-541, 2016
2-) Leveraging Frontline Employees’ Small Data and Firm-Level Big Data in Frontline Management An Absorptive Capacity Perspective Journal of Service Research 20 (1), 12-28, 2017
3-) Assessing the Impact of Customer Concentration on IPO and Balance-Sheet Based Outcomes Journal of Marketing 81 (6), 42-61, 2017
4-) Using Big Data to Model Time-Varying Effects for Market Resource (Re)Allocation Management Information Systems Quarterly 40 (4), 911-939, 2016
5-) Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings Marketing Science 32 (1), 70-88, 2013