Alvin Silk

Alvin Silk

Harvard Business School - Boston / United States
Business & Management / Marketing
AD Scientific Index ID: 1359810
person_outline Alvin Silk's MOST POPULAR ARTICLES
1-) Pre-test-market evaluation of new packaged goods: A model and measurement methodologyAJ Silk, GL UrbanJournal of marketing Research 15 (2), 171-191, 19787141978
2-) On the reliability and predictive validity of purchase intention measuresMU Kalwani, AJ SilkMarketing Science 1 (3), 243-286, 19823881982
3-) Measuring influence in organizational purchase decisionsAJ Silk, MU KalwaniJournal of Marketing Research 19 (2), 165-181, 19823351982
4-) What is marketing?AJ SilkHarvard Business Press, 20062852006
5-) Recall, recognition, and the measurement of memory for print advertisementsRP Bagozzi, AJ SilkMarketing Science 2 (2), 95-134, 19832261983