Aman Abid

Aman Abid

Lahore University of Management Sciences - Lahore / Pakistan
Business & Management / Marketing
AD Scientific Index ID: 5743853
لاہور یونیورسٹی آف مینجمنٹ سائنسز
person_outline Aman Abid's MOST POPULAR ARTICLES
1-) Online relationship marketing through content creation and curationA Abid, P Harrigan, SK RoyMarketing Intelligence & Planning 38 (6), 699-712, 2020432020
2-) A relationship marketing orientation in politics: Young voters’ perceptions of political brands’ use of social mediaA Abid, P Harrigan, S RoyJournal of Strategic Marketing 29 (4), 359-374, 2021242021
3-) An exploration of social media-enabled voter relationships through uses and gratifications theory, psychological contract and service-dominant orientationA Abid, P HarriganAustralasian marketing journal 28 (2), 71-82, 2020242020
4-) Political social media marketing: a systematic literature review and agenda for future researchA Abid, SK Roy, J Lees-Marshment, BL Dey, SS Muhammad, S KumarElectronic Commerce Research, 1-36, 2023182023
5-) Social media in politics: how to drive engagement and strengthen relationshipsA Abid, P Harrigan, S Wang, SK Roy, T HarperJournal of Marketing Management 39 (3-4), 298-337, 2023152023