Amanda Kennedy

University of Newcastle - Callaghan / Australia

Business & Management / Marketing

AD Scientific Index ID: 5215917

University of Newcastle upon Tyne

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Amanda Kennedy's MOST POPULAR ARTICLES

1-) Promoting authenticity through celebrity brandsA Kennedy, SM Baxter, A KulczynskiEuropean journal of marketing 55 (7), 2072-2099, 2021222021

2-) Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgmentsA Kennedy, SM Baxter, J IlicicPsychology & Marketing 36 (2), 102-112, 2019222019

3-) Beyond Celebrity Endorsement: New Opportunities for Celebrity Advertising and BrandingAL Kennedy2021

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