Ambrose O. Oloveze

Ambrose O. Oloveze

Michael Okpara University of Agriculture - Umuahia / Nigeria
Business & Management / Marketing
AD Scientific Index ID: 5804074
person_outline Ambrose O. Oloveze's MOST POPULAR ARTICLES
1-) How user behaviour is moderated by affective commitment on point of sale terminal Rajagiri Management Journal (Emerald) 16 (1), 2-20, 2021
2-) Factors motivating end-users’ behavioural intention to recommend m-health innovation: multi-group analysis Health Economics and Management Review 3 (3), 17-31, 2022
3-) Celebrity endorsement in African context: TEARS model approach Revista de Gestão (Emerald), 2023
4-) Consumer health knowledge: Cultural norms and marketing of healthcare products Health Economics and Management Review, 2021
5-) Celebrity endorsement in African context: TEARS model approachOU Oteh, AO Oloveze, OL Emeruem, EO AhaiweRevista de Gestão (Emerald), 202392023