Amir Hetsroni

Amir Hetsroni

Xi'an Jiaotong-Liverpool University - Suzhou / China
Business & Management / Communications and Media Studies
AD Scientific Index ID: 82407
西交利物浦大学
person_outline Amir Hetsroni's MOST POPULAR ARTICLES
1-) Television-world estimates, real-world estimates, and television viewing: A new scheme for cultivation Journal of communication 56 (1), 133-156, 2006
2-) The relationship between values and appeals in Israeli advertising: A smallest space analysis Journal of Advertising 29 (3), 55-68, 2000
3-) Television-world estimates, real-world estimates, and television viewing: A new scheme for cultivation Journal of communication 56 (1), 133-156, 2006
4-) The use of fine art in advertising: A survey of creatives and content analysis of advertisements Journal of Current Issues & Research in Advertising 27 (1), 93-107, 2005
5-) Four decades of violent content on prime-time network programming: A longitudinal meta-analytic review Journal of Communication 57 (4), 759-784, 2007