Amit Kishore

CMR University - Bangalore / India

Business & Management / Marketing

AD Scientific Index ID: 4945647

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Amit Kishore's MOST POPULAR ARTICLES

1-) Exploring the role of social media communications in the success of professional sports leagues: an emerging market perspectiveJ Trivedi, S Soni, A KishoreJournal of Promotion Management 27 (2), 306-331, 2020242020

2-) Wooing the consumer in a six-second commercial! Measuring the efficacy of bumper advertisements on YouTubeJP Trivedi, S Deshmukh, A KishoreInternational Journal of Electronic Marketing and Retailing 11 (3), 307-322, 202032020

3-) Effectiveness of Digital Display as an advertising channel: The role of depth of interaction in the Sale Conversion process.A KishoreInternational Management Review 19 (1), 20232023

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