Amitava Chattopadhyay

Amitava Chattopadhyay

INSEAD Business School - Fontainebleau / France
Business & Management / Marketing
AD Scientific Index ID: 1662362
INSEAD Ecole de Commerce
person_outline Amitava Chattopadhyay's MOST POPULAR ARTICLES
1-) Effects of color as an executional cue in advertising: They\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'re in the shadeGJ Gorn, A Chattopadhyay, T Yi, DW DahlManagement science 43 (10), 1387-1400, 19976581997
2-) Waiting for the web: how screen color affects time perceptionGJ Gorn, A Chattopadhyay, J Sengupta, S TripathiJournal of marketing research 41 (2), 215-225, 20045522004
3-) Consumer control and empowerment: a primerL Wathieu, L Brenner, Z Carmon, A Chattopadhyay, K Wertenbroch, ...Marketing Letters 13, 297-305, 20025332002
4-) Effects of context and part-category cues on recall of competing brandsJW Alba, A ChattopadhyayJournal of Marketing Research 22 (3), 340-349, 19855281985
5-) Salience effects in brand recallJW Alba, A ChattopadhyayJournal of Marketing Research 23 (4), 363-369, 19865211986