Ammara Mahmood

Wilfrid Laurier University - Waterloo / Canada

Business & Management / Marketing

AD Scientific Index ID: 4480163

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Ammara Mahmood's MOST POPULAR ARTICLES

1-) The evolution of equity crowdfunding: Insights from co-investments of angels and the crowdW Wang, A Mahmood, C Sismeiro, N VulkanResearch Policy 48 (8), 103727, 2019862019

2-) Let the logo do the talking: The influence of logo descriptiveness on brand equityJ Luffarelli, M Mukesh, A MahmoodJournal of Marketing Research 56 (5), 862-878, 2019942019

3-) What\'s in a logo? The impact of complex visual cues in equity crowdfundingA Mahmood, J Luffarelli, M MukeshJournal of Business Venturing 34 (1), 41-62, 20191312019

4-) Competitive vs. complementary effects in online social networks and news consumption: A natural experimentC Sismeiro, A MahmoodManagement Science 64 (11), 5014-5037, 2018862018

5-) Total factor productivity growth in east Asia: A two pronged approachA Mahmood, T AfzaEuropean Journal of Economics, Finance and Administrative Sciences 14 (14 …, 2008332008

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