Amresh Kumar

Amresh Kumar

Indian Institute of Management IIM Bodh Gaya - Bodh Gaya / India
Business & Management / Marketing
AD Scientific Index ID: 463220
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person_outline Amresh Kumar's MOST POPULAR ARTICLES
1-) Social eWOM: does it affect the brand attitude and purchase intention of brands? Management Research Review 40 (3), 310-330, 2017
2-) Employer brand, person-organisation fit and employer of choice: Investigating the moderating effect of social media Personnel Review 48 (3), 799-823, 2019
3-) How to measure post-purchase customer experience in online retailing? A scale development study International Journal of Retail & Distribution Management 45 (12), 1277-1297, 2017
4-) Drivers of satisfaction and usage continuance in e-grocery retailing: a collaborative design supported perspective Journal of Research in Interactive Marketing 17 (2), 176-194, 2023
5-) Measuring Retailer Store Image: A Scale Development Study. International Journal of Business & Economics 13 (1), 2014