Amro A Maher

Amro A Maher

Florida Gulf Coast University - Fort Myers / United States
Business & Management / Marketing
AD Scientific Index ID: 1357725
person_outline Amro A Maher's MOST POPULAR ARTICLES
1-) The affective and cognitive components of country image: Perceptions of American products in Kuwait International Marketing Review 28 (6), 559-580, 2011
2-) Animosity, subjective norms, and anticipated emotions during an international crisis International Marketing Review 27 (6), 630-651, 2010
3-) International consumer admiration and the persistence of animosity Journal of Consumer Marketing 27 (5), 414-424, 2010
4-) A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention: a cross-continent replication study Journal of Product & Brand Management 26 (3), 239-250, 2017
5-) Marketing's accountability and internal legitimacy: Implications for firm performance Journal of Business Research 65 (11), 1576-1582, 2012